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Charlie Gunningham
“Innovation
Flearnings”
… stuff-ups and learnings
over a 20 year journey
Lesson 1
No Real estate? Tech? Biz?
No worries!
Launch of aussiehome.com, 6th Dec 1999
5
Lesson 2
Buying Easy
Selling Hard
Lesson 3
Solve problem, got business
1. Solve big hairy problem
4. Got business
2. Creates Value
3. Customers pay for value
The most important question…
What problem
are you solving
for whom?
At aussiehome.com
What problem
were we solving
for whom?
(we got this
wrong)
Lesson 4 Change is
Slow
Lesson 5 The Unexpected
Lesson 6
3 x Cost
2 x as Long
Lesson 7
Boil the
Kettle, not
the Ocean
Business News
Next challenge
What problem
are we solving
& for whom?
Lesson 8
Clear
Strategy
Lesson 9 Keep the faith!
“I’m not making light of my situation, but
I have unyielding belief I will prevail”
~ Jim Stockda...
169,000
169k
30,000
Unique
Monthly
Visitors
 Web Traffic x 5
 Subs largest income
10. Enjoy it!
“Innovation Flearnings”
… stuff-ups and learnings over a 20 year journey
1. Yes you can
2. Selling Hard (buying easy)
3. S...
Innovation flearnings
Innovation flearnings
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Innovation flearnings

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10 stuff-ups on my 20 years (so far) journey in tech startups...

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Innovation flearnings

  1. 1. Charlie Gunningham “Innovation Flearnings” … stuff-ups and learnings over a 20 year journey
  2. 2. Lesson 1 No Real estate? Tech? Biz? No worries!
  3. 3. Launch of aussiehome.com, 6th Dec 1999
  4. 4. 5
  5. 5. Lesson 2 Buying Easy Selling Hard
  6. 6. Lesson 3 Solve problem, got business 1. Solve big hairy problem 4. Got business 2. Creates Value 3. Customers pay for value
  7. 7. The most important question… What problem are you solving for whom?
  8. 8. At aussiehome.com What problem were we solving for whom? (we got this wrong)
  9. 9. Lesson 4 Change is Slow
  10. 10. Lesson 5 The Unexpected
  11. 11. Lesson 6 3 x Cost 2 x as Long
  12. 12. Lesson 7 Boil the Kettle, not the Ocean
  13. 13. Business News
  14. 14. Next challenge
  15. 15. What problem are we solving & for whom?
  16. 16. Lesson 8 Clear Strategy
  17. 17. Lesson 9 Keep the faith! “I’m not making light of my situation, but I have unyielding belief I will prevail” ~ Jim Stockdale The Stockdale Paradox
  18. 18. 169,000 169k 30,000 Unique Monthly Visitors  Web Traffic x 5  Subs largest income
  19. 19. 10. Enjoy it!
  20. 20. “Innovation Flearnings” … stuff-ups and learnings over a 20 year journey 1. Yes you can 2. Selling Hard (buying easy) 3. Solve problem, got business 4. Change is slow 5. Expect the unexpected 6. 3x cost, 2x as long 7. Boil the kettle 8. Clear Strategy 9. Keep the faith 10.Enjoy it! Charlie Gunningham Accelerating Commercialisation Dept of Industry, Innovation & Science Charlie@damburst.com.au 0411 092 669 @ChazGunningham

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