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Going International


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Some war stories from various attempts to 'go international'; the perils, pitfalls and promise of exporting or setting up your business in another country(s)

Published in: Business
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Going International

  1. 1. “Going International… or not” Charlie Gunningham Accelerating Commercialisation Dept of Industry, Innovation & Science //Startup News @ChazGunningham
  2. 2. 2 guys, 1 idea
  3. 3. Which could disrupt you? Disrupt a large, traditional way of advertising property
  4. 4. The world’s first map-based real estate site!
  5. 5. Which could disrupt you? cash. cool tech. cold-called. clients on board.
  6. 6. The West, 6 Dec 1999
  7. 7. 10
  8. 8. 12
  9. 9. Which could disrupt you? Why go international?
  10. 10. Which could disrupt you? Singapore?
  11. 11. Which could disrupt you? Jakarta?
  12. 12. 10 years later…
  13. 13. Which could disrupt you? Why NOT go international?
  14. 14. Which could disrupt you? If you ARE going, what should you do first?
  15. 15. Which could disrupt you? Lessons Learned
  16. 16. Which could disrupt you? Lessons Learned Culture are you ready? lawyer, accountant, banker Products brand name tax plan Dedication commitment resourcing Right reasons? How’s home? Rules Law & regulations capital investment Over committing flexibility language Relationships be seen long term Research Visits Partnering Risk
  17. 17. Which could disrupt you? “I’m still just master of the line from Freo to Perth”
  18. 18. Commercialising Innovations Promoting local startups Giving free advice! Charlie Gunningham @ChazGunningham