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QUESTIONS
What is the current state of streaming video in
academic libraries?


How prevalent is streaming video in acade...
LITERATURE REVIEW
METHODOLOGY





Sent draft survey to trusted professional
colleagues for testing
Revised (5 revisions)
Distributed widely through ...


Short completion time



Opt-in responses



Included incentive to complete survey
THE SURVEY
tinyurl.com/SurveyASV
DEFINITIONS
VIDEO
Commercially produced and distributed academic,
educational, documentary and/or feature content.
Locally produced, r...
STREAMING VIDEO
Video content delivered to computer desktops via an
Internet connection.
Openly accessible sources such as...
SUBSCRIPTION STREAMING VIDEO COLLECTION
A packaged group of videos distributed by a single
company that also hosts the con...
TECHNICAL INFRASTRUCTURE & HOSTING
Technical Infrastructure
The computer systems and processes for ingesting,
hosting, and...
RESPONSES


336 valid responses


Limited to one response per institution



42 ARL institutions



48 U.S. States



6 Canadia...
DEMOGRAPHI
CS
CARNEGIE CLASSIFICATION
ENROLLMENT
PUBLIC OR PRIVATE
ONLINE COURSES
WHO’S
STREAMING
DOES YOUR INSTITUTION STREAM VIDEO

30%
70 %
COMPARISON BY CARNEGIE
CLASSIFICATION

30%
8%
8%

70%

Associate

92%
92%

56%

Baccalaureate

ARL

33%
68%

70 % %Doctora...
PLAN TO STREAM W/IN 3 YEARS
MEDIA COLLECTION
&
CONVERSION
PHYSICAL MEDIA COLLECTION SIZE
FORMAT SHIFT - PHYSICAL TO DIGITAL
FORMAT SHIFT - PHYSICAL TO DIGITAL
INTENTION TO FORMAT SHIFT W/IN 3
YEARS
INTENTION TO FORMAT SHIFT W/IN 3
YEARS

Have already shifted format

Have not shifted format
HOW SHIFTED
MEDIA SELECTION
WHO SELECTS PHYSICAL VIDEO
PRIMARY SELECTOR FOR PHYSICAL
VIDEO
PRIMARY SELECTOR FOR STREAMING
VIDEO
MEDIA FUNDING
FUNDING SOURCES FOR PHYSICAL
VIDEO
PRIMARY FUNDING FOR PHYSICAL VIDEO
PRIMARY FUNDING FOR STREAMING
VIDEO
IS STREAMING VIDEO INSTITUTIONALLY
FUNDED

13%

87%
HOW DOES YOUR INSTITUTION FUND
STREAMING


Departments for course-related work



Online instruction funds



Incorpora...
WHO SELECTS INSTITUTIONALLY FUNDED


Faculty with direction from Media Services



Library recommends with support from ...
TOTAL VIDEO EXPENDITURES LAST
FISCAL YEAR
TOTAL VIDEO EXPENDITURES LAST
FISCAL YEAR
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Hard Copy Video Formats
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Streaming Videos – Individually Licensed
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
Streaming Video Subscriptions
ANTICIPATED SPENDING IN NEXT FISCAL
YEAR
LICENSING
MODELS
SUBSCRIPTION COLLECTIONS
PURCHASED/LICENSED IN PERPETUITY
COLLECTIONS
PURCHASED/LICENSED IN PERPETUITY
TITLES

44%
56%
TERM LICENSED TITLES

34%
66%
LICENSE TITLES FOR COURSE RESERVE

29%
71%
DIGITIZATION
ON
REQUEST
DIGITIZE & STREAM ON FACULTY
REQUEST

41%
58%
PRIMARY POLICY FOR DIGITIZATION ON
REQUEST
LIMITS APPLIED TO DIGITIZATION ON
REQUEST
WRITTEN POLICY STATEMENTS ON
DIGITIZING

22%

22%

78%
WRITTEN POLICY STATEMENTS ON
DIGITIZING

10
%

39%
61%
78%

Stream
Digitize on Request

90
%
Stream
Don’t digitize on Requ...
GUIDING DOCUMENTS
DISCOVERY
&
ACCESS
DISCOVERY & ACCESS TO STREAMING
VIDEO
PRIMARY ACCESS POINT TO STREAMING
VIDEO
TITLE LEVEL CATALOG RECORDS
CATALOG RECORD SOURCES
TECHNICAL
INFRASTRUCTURE
TECHNICAL INFRASTRUCTURE
PRIMARY RESPONSIBILITY FOR
INFRASTRUCTURE
HOSTING FOR STREAMING VIDEOS
PERCENTAGE OF COLLECTION HOSTED
HOSTING PLATFORMS
WORKLOAD
LICENSE NEGOTIATION
STAFF TIME DEVOTED TO STREAMING
HINDSIGHT
QUESTIONS NOT ASKED


Does your library have a media librarian?



Does your institution have a media unit separate
from...
OBSERVATIONS


Streaming video has become a common vehicle
for content delivery in academic libraries.



Regardless of Carnegie clas...


There is no dominant model for acquisition of
streaming videos. Subscription plans appear to
be emerging as the dominan...
GUIDING DOCUMENTS
Association of Research Libraries & Center for Social Media. (January 2012). Code of
best practices in fair use for academ...
AREAS FOR ADDITIONAL
RESEARCH


Case studies for work flow and personnel
demands



Use data



Return on Investments – cost per use



Quality of a...
QUESTIONS
Streaming Video in Academic Libraries: Preliminary Results from a National Survey
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Streaming Video in Academic Libraries: Preliminary Results from a National Survey

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Deg Farrelly (speaker), Jane Hutchinson (speaker)

Published in: Technology, Education
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Streaming Video in Academic Libraries: Preliminary Results from a National Survey

  1. 1. QUESTIONS What is the current state of streaming video in academic libraries?  How prevalent is streaming video in academic libraries?  Who has primary responsibility for streaming video?  What hosting platforms are used?  How do users discover and access streaming videos?  How much staff time does streaming video demand?
  2. 2. LITERATURE REVIEW
  3. 3. METHODOLOGY
  4. 4.    Sent draft survey to trusted professional colleagues for testing Revised (5 revisions) Distributed widely through library and media discussion and mailing lists          VideoLib Video Roundtable - ALA Media-L ACQNet CCUMC Charleston Conference CollDev CollLib Digital Copyright
  5. 5.  Short completion time  Opt-in responses  Included incentive to complete survey
  6. 6. THE SURVEY tinyurl.com/SurveyASV
  7. 7. DEFINITIONS
  8. 8. VIDEO Commercially produced and distributed academic, educational, documentary and/or feature content. Locally produced, repository, institutional advancement/publicity, tutorials, or similar content not included.
  9. 9. STREAMING VIDEO Video content delivered to computer desktops via an Internet connection. Openly accessible sources such as YouTube or Hulu are not included.
  10. 10. SUBSCRIPTION STREAMING VIDEO COLLECTION A packaged group of videos distributed by a single company that also hosts the content. Libraries do not individually select titles in a subscription collection. Such collections may cover a single subject area, or may be multi-disciplinary. Consumer entertainment streaming subscriptions such as Netflix are not included.
  11. 11. TECHNICAL INFRASTRUCTURE & HOSTING Technical Infrastructure The computer systems and processes for ingesting, hosting, and serving digital video files. Hosting System Similar in meaning to "technical infrastructure", the commercial or locally developed interface for housing and streaming digital video files. Often referred to by specific product name, such as Kaltura, Sharestream, Ensemble, etc.
  12. 12. RESPONSES
  13. 13.  336 valid responses  Limited to one response per institution  42 ARL institutions  48 U.S. States  6 Canadian Provinces  2 Non-North American responses  Australia and Pakistan
  14. 14. DEMOGRAPHI CS
  15. 15. CARNEGIE CLASSIFICATION
  16. 16. ENROLLMENT
  17. 17. PUBLIC OR PRIVATE
  18. 18. ONLINE COURSES
  19. 19. WHO’S STREAMING
  20. 20. DOES YOUR INSTITUTION STREAM VIDEO 30% 70 %
  21. 21. COMPARISON BY CARNEGIE CLASSIFICATION 30% 8% 8% 70% Associate 92% 92% 56% Baccalaureate ARL 33% 68% 70 % %Doctorate 70 Masters 44% 22% 78%
  22. 22. PLAN TO STREAM W/IN 3 YEARS
  23. 23. MEDIA COLLECTION & CONVERSION
  24. 24. PHYSICAL MEDIA COLLECTION SIZE
  25. 25. FORMAT SHIFT - PHYSICAL TO DIGITAL
  26. 26. FORMAT SHIFT - PHYSICAL TO DIGITAL
  27. 27. INTENTION TO FORMAT SHIFT W/IN 3 YEARS
  28. 28. INTENTION TO FORMAT SHIFT W/IN 3 YEARS Have already shifted format Have not shifted format
  29. 29. HOW SHIFTED
  30. 30. MEDIA SELECTION
  31. 31. WHO SELECTS PHYSICAL VIDEO
  32. 32. PRIMARY SELECTOR FOR PHYSICAL VIDEO
  33. 33. PRIMARY SELECTOR FOR STREAMING VIDEO
  34. 34. MEDIA FUNDING
  35. 35. FUNDING SOURCES FOR PHYSICAL VIDEO
  36. 36. PRIMARY FUNDING FOR PHYSICAL VIDEO
  37. 37. PRIMARY FUNDING FOR STREAMING VIDEO
  38. 38. IS STREAMING VIDEO INSTITUTIONALLY FUNDED 13% 87%
  39. 39. HOW DOES YOUR INSTITUTION FUND STREAMING  Departments for course-related work  Online instruction funds  Incorporated into the Media Services budget  Site license paid by University IT  Continuing Education / Distance Learning  Grant money  Consortium divides the funding between member schools
  40. 40. WHO SELECTS INSTITUTIONALLY FUNDED  Faculty with direction from Media Services  Library recommends with support from Academic Depts  Streaming library acquisitions librarian  Media Services specialist  Department chairs/Deans  Information Technology  Teaching faculty work with Head of Extended Programs  Center for Distributed Learning/Distance Education  Consortium  Don’t know
  41. 41. TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR
  42. 42. TOTAL VIDEO EXPENDITURES LAST FISCAL YEAR
  43. 43. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Hard Copy Video Formats
  44. 44. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Streaming Videos – Individually Licensed
  45. 45. ANTICIPATED SPENDING IN NEXT FISCAL YEAR Streaming Video Subscriptions
  46. 46. ANTICIPATED SPENDING IN NEXT FISCAL YEAR
  47. 47. LICENSING MODELS
  48. 48. SUBSCRIPTION COLLECTIONS
  49. 49. PURCHASED/LICENSED IN PERPETUITY COLLECTIONS
  50. 50. PURCHASED/LICENSED IN PERPETUITY TITLES 44% 56%
  51. 51. TERM LICENSED TITLES 34% 66%
  52. 52. LICENSE TITLES FOR COURSE RESERVE 29% 71%
  53. 53. DIGITIZATION ON REQUEST
  54. 54. DIGITIZE & STREAM ON FACULTY REQUEST 41% 58%
  55. 55. PRIMARY POLICY FOR DIGITIZATION ON REQUEST
  56. 56. LIMITS APPLIED TO DIGITIZATION ON REQUEST
  57. 57. WRITTEN POLICY STATEMENTS ON DIGITIZING 22% 22% 78%
  58. 58. WRITTEN POLICY STATEMENTS ON DIGITIZING 10 % 39% 61% 78% Stream Digitize on Request 90 % Stream Don’t digitize on Request
  59. 59. GUIDING DOCUMENTS
  60. 60. DISCOVERY & ACCESS
  61. 61. DISCOVERY & ACCESS TO STREAMING VIDEO
  62. 62. PRIMARY ACCESS POINT TO STREAMING VIDEO
  63. 63. TITLE LEVEL CATALOG RECORDS
  64. 64. CATALOG RECORD SOURCES
  65. 65. TECHNICAL INFRASTRUCTURE
  66. 66. TECHNICAL INFRASTRUCTURE
  67. 67. PRIMARY RESPONSIBILITY FOR INFRASTRUCTURE
  68. 68. HOSTING FOR STREAMING VIDEOS
  69. 69. PERCENTAGE OF COLLECTION HOSTED
  70. 70. HOSTING PLATFORMS
  71. 71. WORKLOAD
  72. 72. LICENSE NEGOTIATION
  73. 73. STAFF TIME DEVOTED TO STREAMING
  74. 74. HINDSIGHT
  75. 75. QUESTIONS NOT ASKED  Does your library have a media librarian?  Does your institution have a media unit separate from the library?  What is the size of your streaming video collection?  Do your collection development policy documents specifically address streaming video?  You indicated you do not catalog your streaming videos. Why not?  How satisfied are you with you with the catalog records / meta data provided by vendors?
  76. 76. OBSERVATIONS
  77. 77.  Streaming video has become a common vehicle for content delivery in academic libraries.  Regardless of Carnegie classification libraries have primary funding, operational, and decisionmaking roles in providing streaming video content to their institution.  Libraries prefer, and for the most part provide, title level access to streaming videos in their collections.  BUT, video remains an outlier in the day-to-day treatment of content in academic libraries.  Catalog records for streaming videos depend largely on vendors providing the records or metadata.
  78. 78.  There is no dominant model for acquisition of streaming videos. Subscription plans appear to be emerging as the dominant approach.  Librarians are largely unaware of the technological infrastructure used to serve streaming video.  Staffing needs for managing streaming videos appears to be low, but many libraries do not know what the actual staffing commitment is.  Librarians employ multiple approaches to meet the challenges streaming video presents regarding copyright.
  79. 79. GUIDING DOCUMENTS
  80. 80. Association of Research Libraries & Center for Social Media. (January 2012). Code of best practices in fair use for academic and research libraries. Washington, DC, American University. http://www.arl.org/pp/ppcopyright/codefairuse/ Besser, Howard et al. (December 2012) Video at risk: Strategies for preserving commercial Video Collections in Libraries. NY: NYU. http://www.nyu.edu/tisch/preservation/research/video-risk/ Brewer, Michael & ALA Office for Information Technology Policy. (2008). Fair use evaluator. http://librarycopyright.net/resources/fairuse/ Center for Social Media. (June 2008). Code of best practices in fair use for online Video. http://centerforsocialmedia.org/fair-use/best-practices/code-best-practices-fair-useonline-video Crews, Kenneth D. Fair use checklist. http://copyright.columbia.edu U.S. Copyright Office. Copyright law of the United States of America, Circular 92. http://www.copyright.gov/title17/92chap1.html U.S. Copyright Office. TEACH Act, 17 USC § 110(2). http://www.copyright.gov/title17/92chap1.html#110
  81. 81. AREAS FOR ADDITIONAL RESEARCH
  82. 82.  Case studies for work flow and personnel demands  Use data  Return on Investments – cost per use  Quality of and satisfaction with vendor-provided catalog records and meta data  Impact of proliferation of vendor interfaces / analysis of those interfaces  Integration of streaming video metadata with discovery tools
  83. 83. QUESTIONS

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