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Heuritech - InnovatorsRace50

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Discover the story, technology of Heuritech, the French expert in Artificial Intelligence for fashion & beauty, and get a glimpse of the solutions that we are developing to detect product mentions in pictures, and online consumer trends.

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Heuritech - InnovatorsRace50

  1. 1. The 3Bn images shared online each day are a constant stream of inspiration for consumers and a long tail of new voices for brands. Mary Meeker’s 2016 Internet trend report on Facebook properties & Snapshat CONTEXT But current online monitoring solutions are limited to textual analysis. Thus giving brands only a partial view on what’s happening on their market.
  2. 2. SOLUTION In 2016, in order to push our technology to top levels of precision, we switched from being a generalist service provider to building a great product dedicated to fashion & beauty professionals. We now work hand in hand with tops players in these industries. Heuritech was founded in 2013 by Tony Pinville and Charles Ollion, 2 PhDs in AI with a broad expertise in deep learning and data science. Heuritech has become an international reference in AI and now shares its expertise during multiple conferences and through the Deep Learning meetups in Paris. At Heuritech, we go beyond simply understanding textual contents: we capture the meaning of images. We have developed state-of-the-art algorithms based on Deep Learning. We teach them to recognize and interpret thousands of details inside any image or text.
  3. 3. SOLUTION Most social media monitoring solutions use semantic analysis. A few startups are starting to offer image recognition solutions. We pioneer the combination of text & image recognition at a high level of precision in order to make sense of the web’s unstructured contents. We also enhance these analysis with internal data when needed. WEB & SOCIAL MEDIA DATA INTERNAL DATA CRM Store feedback Marketing campaigns Traffic data Context Sentences Objects Entities Brands Face Opinion Multilingual
  4. 4. STORY They trust us: Heuritech started in 2013 as a generalist AI service provider. In 2016, we decided to focus on building a great product for fashion & beauty industries Product - fashion & beauty Heuritech is born 1st customer in luxury 1st Heuritech AI conference 100 attendees AI conference with expert Y. LeCun 400 attendees Artificial Intelligence as a Service - all industries Fundraising 20162014 2015 2017 Pilots & co-construction with key fashion industry partners Official product launch June 2017 WHERE WE ARE July 2013
  5. 5. DIFFERENTIATION Keyword monitoring Social media monitoring solutions for e-reputation Press clippings Generalist computer vision experts Manual image & text clippings Generalist image recognition: broad but not accurate The first web monitoring company that combines state-of-the-art text & image recognition to reach human-level precision at large scale in fashion & beauty industries
  6. 6. Understanding consumers & perceived posItioning Reducing time-to-market Backing product launches with data Optimizing stocks PRODUCT AUDIENCE ANALYSIS Explore the audience of your key products online PRODUCT REVIEWS Understand how products are seen and used FROM LARGE-SCALE MONITORING TO LOCAL Understand local preferences all over the world TREND MONITORING Monitor & quantify product trends on a specific category Improving products 1. GAINING A DEEP UNDERSTANDING OF YOUR AUDIENCEPRODUCTIMPACT
  7. 7. Cutting costs of manual tagging & homogenising classification Increasing conversion rate & average order value Transforming the whole purchasing experience in a “mobile first” mindset 2. BOOSTING YOUR E-COMMERCE PERFORMANCES CATALOG TAGGING Tag product catalogs automatically with color shades, patterns, styles etc. SEARCH Enhance filters & internal search thanks to thorough catalog tagging VISUAL SEARCH Enable customers to snap a look in the street, on a magazine or online and buy the products or find similar ones in your catalog PRODUCT RECOMMENDATION Build recommendations based on online trends “How to wear it” “Trending look” PERSONAL SHOPPER Curate the right selection of products based on online tastes, saved items and previous purchases “You might like” PRODUCTIMPACT
  8. 8. BY COLOR SHADE Light Blue Deep Blue Navy Blue BY PATTERN Stripes Floral Cheetah BY STYLE Bohemian Retro Party EXAMPLE: AUTOMATIC CATALOG TAGGING
  9. 9. We are currently speaking with top luxury maisons, marketplaces, brands and agencies and building the best product, tailored to the industry leaders’ needs. We are also running pilots with innovative partners on some of their key business issues. Do you want to be part of the game ? Tony Pinville CEO pinville@heuritech.com +33 6 20 54 61 80 Charles Thurat Biz’Dev & Customer Success thurat@heuritech.com +33 6 70 37 21 57 Charlotte Fanneau Product Marketing Manager fanneau@heuritech.com +33 7 83 19 21 31

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