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The new conversation

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The new conversation. Social media and how it is changing the way you interact with the community

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The new conversation

  1. 1. The New Conversation Social media and how it is changing the way you interact with the community 2/19/2015 1
  2. 2. Traditional Communication • Newsletters • Press Releases • Chamber of Commerce • Advertisements • Public Service Announcements • Pushing a Message 2/19/2015 2
  3. 3. 2/19/2015 3 The world has changed
  4. 4. 2/19/2015 4 ALS Ice Bucket Challenge • 110 Million in donations since 7/14 • Thousands of People • Hundreds of Celebrities • Started by a Fan
  5. 5. 2/19/2015Footer Text 5 Six Degrees from Kevin Bacon
  6. 6. The Power of Exponentials • 7.125 Billion People on the Planet • 44 Unique Friends 6 times • 7.256 Billion Connections 2/19/2015 6
  7. 7. Fun Facts • Facebook – 1.39 Billion Users (+1/7 of the world) • YouTube – 1 Billion Users • Twitter – 288 Million Users • Pinterest – 70 Million (80% Women) 2/19/2015 7
  8. 8. 2/19/2015 8 It’s all about the conversation
  9. 9. 2/19/2015 9
  10. 10. A new strategy • Marketing • Fund Raising • Education • Community Outreach • Recruitment • Volunteer Organization • Public Relations • Event Organization and Promotions • Leverage the Power of the Crowd 2/19/2015 10
  11. 11. What can we do? • Don’t try and be viral. • This is full time and part of the overall business strategy. • Involve marketing and PR in shaping the messages and responses. • Make sure questions and comments are answered and responded to. • Encourage Stakeholders to engage, share, post, comment, and enlighten. • Participate in and create conversations. 2/19/2015 11
  12. 12. 2/19/2015 12 Beyond the walls

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