Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Value a Web Property


Published on

  • Be the first to comment

  • Be the first to like this

How to Value a Web Property

  1. 1. 3 Effective (and Slightly Badass) Ways to Value Web Properties Charles Lumpkin Partner, Snowcap Labs
  2. 2. Web Properties vs. Web Sites
  3. 3. Appraising the Value of a House
  4. 4. Appraising the Value of a Web Property
  5. 5. Web Properties are like Annuities or Bonds
  6. 6. Risk Reward
  7. 7. An Example
  8. 8. Key Takeaways 7.7 Month Payback Window $180 = $1400
  9. 9. Proof of Revenues
  10. 10. Proof of Traffic
  11. 11. Traffic Sources
  12. 12. Sizing Up the Site Metrics
  13. 13. Does the site have a heartbeat?
  14. 14. Important Questions <ul><li>Total Profits </li></ul><ul><li>Active Hours Needed for Upkeep </li></ul><ul><li>Total Revenue </li></ul><ul><ul><li>Source(s) of Revenue </li></ul></ul><ul><li>Total Costs </li></ul><ul><ul><li>Source(s) of Cost </li></ul></ul><ul><li>Visitors </li></ul><ul><li>Revenue/Visitor </li></ul>
  15. 15. Traffic Analysis <ul><li>SEO </li></ul><ul><li>PPC </li></ul><ul><li>Direct Navigation (aka Type-in) </li></ul><ul><li>Other Sites </li></ul><ul><li>Traffic Risk </li></ul>
  16. 16. Mitigating Risk <ul><li>Get proof of all key metrics </li></ul><ul><li>Many traffic sources </li></ul><ul><li>Many revenue models </li></ul><ul><li>The case for niche domination </li></ul><ul><li>Diversification of assets </li></ul>
  17. 17. The Truth, the Whole Truth, and Nothing but the Truth
  18. 18. <ul><li> * * Search Engines * My Current Favorites More Reading: </li></ul>Where to Start?
  19. 19. Thanks Charles Lumpkin Partner, Snowcap Labs Read our Blog: