Endeavor: The Rise of Social Creatives


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This book was designed for the iPad. You can download it from iTunes here: http://itunes.apple.com/us/book/endeavor/id504428740?mt=11

How do we make a difference? How do we live a life that matters?

Deep down we know we should contribute positive change in some way. It's the how that stumps us. In a world dominated by institutions of power, what can one individual do anyway?

These days, a lot. Empowered by education and technology, today's change agents are initiating projects of all kinds to create new possibilities and contribute to a better world.

Endeavor showcases ten project types of today's "social creatives." Each category features two projects that have made a positive impact. Hear their creators share their stories through inspiring TED and TEDx Talks. Let their examples be an inspiration to you as you try to make a difference yourself.

A forthcoming ebook will guide you step-by-step through the process of creating and improving your social change project and help you develop the core skills of changemaking.

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Endeavor: The Rise of Social Creatives

  1. 1. EndeavorTHE RISE OF SOCIAL CREATIVES Charles Tsai  iBooks Author
  2. 2. Social Creatives Social Creatives designs innovative tools and programs to empower today’s change agents. We provide ebooks, workshops, innovation competitions and programs to help individuals master the art of change. Visit www.socialcreatives.org to find out more. i  iBooks Author
  3. 3. Chapter 1IntroductionDon’t ask what the world needs. 
Ask what makes you come aliveand go do it.Because what the world needs ispeople who have come alive. - Howard Thurman
 American Theologian  iBooks Author
  4. 4. Introduction “How is the world different because you are here?” -Bill Drayton, founder, Ashoka This is not a question we get asked every day. Or ever. But whether you are a teenager or a grandparent, you can sense its importance. You might even feel it in your heart. We all want to matter. We want our life to count for something. We’d like to know we really are making a difference - to someone or some place. But that primary drive - for meaning and significance - tends to get pushed aside. In school, we are told to strive for good grades, to score well on tests and get into better schools. And then, if we’re lucky, we will get good jobs and successful careers. Perhaps then we will matter. But is that really how it works? 3  iBooks Author
  5. 5. You may have a nagging suspicion that all that may dictated by institutions. Political parties want us tonot be enough - or even satisfying. Most jobs you see vote for them. They say that’s how real change willaround you don’t seem all that exciting or fulfilling. come about. Just vote for the right party and elect the right politicians every few years.And you would be right. When people are asked ifthey’re satisfied with their jobs, 60 percent say no. Charities want us to donate and maybe even volunteer.Even if they are happy with what They say that’s the most efficient way tothey’re doing, the typical worker Even if you win the rat scale change.these days changes jobs every 4.1 race, you’re still a rat. If only they were right.years. That means every four years,everything changes. ~ Unknown These days, all institutions - educational, political, social - areThe truth is that for most of finding it hard to keep up with theus, jobs will give us times - to meet the changingpaychecks but not purpose. needs of our changing world.If employment is not the So as institutions get stuck,answer, what about individuals rise up.citizenship? The Rise of Individuals
The Fall of Institutions
 All over the world, people like youJust like work, our civic life and me are standing up andtends to be organized and 4  iBooks Author
  6. 6. demanding more. Young and old, we’re challenging Gallery 1.1 Young Social Creativeswhat is by introducing what could be. We’re breakingold rules by inventing better ones. We take it uponourselves to figure out solutions but even when wedon’t “solve” problems, we are creating newpossibilities - for ourselves and for others.That alone gives us a sense of purpose.We, Social Creatives, share some definingcharacteristics. We… Innovate. We create new solutions or simply Chris Temple, Zach Ingrasci and two friends use filmmaking and put new ideas into play so that we can make experiential learning to help illuminate the challenge of global poverty. things better. Amplify. We lift the voices and elevate the How do we do all this? Through many different ways, interests of those who need to be heard. We shine of course. But one common approach - and the focus the spotlight on concerns that need to be of this ebook - is to initiate projects. addressed. Launching projects of all kinds, Social Creatives are Multiply. We spread solutions and change so finding new answers to age old questions: How do I that more people can benefit. live a life of passion and purpose? How do I contribute 5  iBooks Author
  7. 7. to society? What are my true talents and gifts? In If you need more convincing, watch the bonus video inshort, how do I make a difference? each section.Of course, some projects are better conceived and Together, they offer multiple pathways to change.generate better results than others. The next ebook Which one is right for you?will focus on how to launch successful projects and Whichever one you pick, be aware ofwhy “projects” are a good way to the fundamental shifts in thinkingthink of change in the first place. that they all represent. Four inFor now, though, let’s simply look at particular are:the wide variety of projects that 1) Institutions to Individuals
Social Creatives engage in. Their What drives change is the creativitydiversity is the main purpose of this and passion of individuals. It hasebook. always been thus. We just notice itHow to Use this Book
 more because they can operate moreI hope this brief ebook - and the 10 independently now of the institutionsproject categories profiled - will that have become dominant.broaden your thinking of how people can meaningfully 2) Organizations to Associations
engage in change. Each project category showcases We still need one another but we group ourselvesone TED Talk. Be sure to watch each one to appreciate more organically, not through establishedthe true potential of each project type. 6  iBooks Author
  8. 8. organizations, but by voluntary associations and networks of like-minded individuals.3) Jobs to Projects
 We fulfill our calling not by jobs that pay our bills but by projects that we voluntarily take on. We may still have jobs but they don’t define us.4) Solutions to Contributions
 Although we care about solving problems, we care even more that more of us find ways to contribute our gifts and talents. The more people are engaged, the more likely it is that we can solve and even prevent problems in our world.Keep these paradigm shifts in mind as you immerseyourself in the following inspiring stories and as youbegin your own journey to answering the question:“How is the world different because I am here?” 7  iBooks Author
  9. 9. Chapter 2Artistic Art is not what you see but what you make others see. — Edgar Degas  iBooks Author
  10. 10. Artistic Ask people around you to name something that brings them joy - something they would do even if they were not paid - and you can count on most of them to mention one of the creative arts. Artistic pursuits - writing, drawing, painting, singing, dancing, performing and making - have been core human endeavors for most of our history. They please our senses and appeal to our innate need for creativity and beauty. Psychologists today would say the arts put us in “flow.” It’s when we are so immersed in something that we forget everything else around us. That feeling of unity and “oneness” can be immensely satisfying. Because most of us have some artistic skills and derive pleasure from them, we naturally find ways to use those skills for positive ends by initiating artistic projects. Sarah Kay, for example, uses spoken word performance to “entertain, educate and inspire” young people to find their own creative voice. Watch her demonstrate the magic of poetry and describe the change she creates through Project Voice. 9  iBooks Author
  11. 11. SARAHKAY
 If I should have a daughter... Spoken word performer uses poetry to entertain, educate and inspire youth. Click here. iBooks Author
  12. 12. Julia Bacha - One Story, One Film, Many ChangesI’m sure you’ve come across even more obvious waysthat artistic skills have been used for positive ends. Click here. Filmmakers make short films or even feature length documentaries about climate change, genocide, child soldiers and poverty. Artists paint murals to raise awareness of urgent issues. Musicians write songs to raise funds for earthquake and famine relief. Film shines spotlight on story of nonviolence in the town of Budrus. [Click picture to play.]The primary question behind all their efforts is: Howcan my artistic skills serve a cause I care about? Tips:This question is not just for the “professionals.” Take a •Use your artistic skills to tell a fascinatinglook on YouTube and Vimeo and you’ll see that the story. Don’t just make pretty things.best work often comes from “passionate amateurs.” •Even if you are doing what someone else hasSo what artistic skills do you have? What interesting orunique ways can you apply them to create positive done - i.e., flash mob, lipdub - add your ownchange around you? creative t wist so that your work stands out. 11  iBooks Author
  13. 13. The Art of Life Safari As A Way of LifeDan Eldon was a young artist and activist who used photographyto call attention to the famine in Somalia in the 1990s. Hispictures helped mobilize the international community tointervene and save thousands of people from starvation. Dan waskilled on assignment in 1993 when he was just 22 years old. Hisfamily launched a foundation in his memory to support creativeactivists who use media and the arts to create positive change. Watch my CNN profile of Dan’s mom and sister share Dan Eldon’s life and work. Dan’s life story at TEDxTeenwww.creativevisions.org Click here. Click here.  iBooks Author
  14. 14. Chapter 3Challenge Be the change you wish to see in the world. - Mahatma Gandhi  iBooks Author
  15. 15. Challenge What is social change, really? For the most part, it involves getting people to take actions or change behavior in a way that brings about better outcomes for society. That may explain why it’s difficult to “make a difference.” People don’t like to change what they do or what they’re accustomed to. In order to motivate positive behavior in others, Social Creatives understand they have to “walk the talk” and “Be the Change.” This is why many projects involve people issuing themselves a daunting challenge: run a marathon, swim the English Channel, survive on locally grown food, or live one year “off the grid.” For some, the challenge allows them to “model behavior” - show that it can be done. For others, the challenge demonstrates true commitment to a cause. That was exactly Lewis Pugh’s intent when he challenged himself to swim in the freezing waters at the North Pole. The risk he took showed how urgent he felt the climate change crisis had become. Watch him recount the harrowing ordeal in his TED talk. Challenge projects are attractive for other reasons. 14  iBooks Author
  16. 16. LEWISPUGH
My swim across the North Pole Symbolic swim calls attention tomelting ice caps. Click here.  iBooks Author
  17. 17. Neil Pasricha - The 3 A’s of AwesomeBecause they involve risks (of failure), they grabpeople’s attention. You want to know how things willturn out. When they are successful - and even whenthey’re not - they offer up good stories. The best oneswill have audiences at the edge of their seats.So what impact can challenges have? Are they simplyto grab attention and entertain? Just like artisticprojects, challenges are mainly done to raise Click here.awareness and shift mindsets. A challenge to blog about 1,000 awesome things leads toIf they are carefully planned and they connect people awesome results. [Click picture to play.]to simple actions that can be taken (donate money),then they can also lead to tangible results (funds Tips:raised). •Take risks but design your challenge so thatAsk yourself: What positive action do I want other you have a reasonable chance of success.people to take and how can I model that behavior •Align your challenge to the cause so peopleto a degree that seems difficult or impossible? Or,what difficult action can I take that would see a clear connection.demonstrate my deep commitment to a cause? •Create a challenge that allows you to learn - not just prove - something. 16  iBooks Author
  18. 18. Chapter 4CollaborativeIf you want to go quickly, go alone.If you want to go far, go together. - African Proverb  iBooks Author
  19. 19. Collaborative You’ve heard people talk about the Power of One. Indeed, most of the stories in this ebook attest to that. But let’s not forget the Power of Many, which is equally if not more inspiring. Not only can groups of people do more, they also can be more intelligent as a group than any individual in that group. This is what’s called collective wisdom. The best way to illustrate this is to have a roomful of people guess how many jelly beans are in a jar. After each person writes down a guess, you can add them up and take the average. You’ll find that almost every time, the average - which is their collective guess - is more accurate than any of the individual guesses. It works like magic! There’s magic too when large numbers of people come together to accomplish one single goal. It’s hard to find a more beautiful illustration of that than Eric Whitacre’s virtual choir, consisting of more than 2,000 people around the world who sang together via YouTube videos. Watch his account of how the choir came about and listen to what they managed to pull off. 18  iBooks Author
A virtual choir of 2,000 voicesComposer leads an online choir of morethan 2,000 singers. Click here.  iBooks Author
  21. 21. Luis von Ahn - Massive-scale Online CollaborationWe saw collective action at work at Tahrir Square inEgypt where protesters forced the ouster of theircorrupt president. And we saw it at work at ZucottiPark where Occupy Wall Street protesters stood theirground and inspired similar protests across the U.S.But we also see it in flash mobs, fundraising drives,mass clean up efforts, and Wikipedia. They arise out ofknowing that some things can’t be done by individualsalone. Click here.In fact, the most inspiring endeavors begin when The internet allows for collaborative projects of not just thousands but millions of people to digitize books and translate the web.groups of people get together and ask themselves themost powerful question in social change: What can Tips:we create together? •Learn to accept that this is not about whatWhatever communities you’re in - online or offline - “I” want but what “we” want.you’re bound to find like-minded people who share acommon desire to contribute. Create an opportunity to •Make it easy for people to contribute whatget together with them and then ask yourselves they’re good at.honestly and openly, without pre-determining theanswer: “What can we create together?” •Validate each person’s contribution. 20  iBooks Author
  22. 22. Chapter 5Design Good design is a lot like clear thinking made visual. — Edward Tufte  iBooks Author
  23. 23. Design Human beings are often called “toolmakers.” More than any other species, we invent and use tools to help us live. In turn, those tools change who we are. We even divide human history by the new technologies that emerge: trains, planes, automobiles, televisions, the internet, etc. Their power has inspired many of us to invent and improve the technology around us. Sometimes we make entirely new tools to help us get things done. Other times, we simply try to make technology more “appropriate” - better suited for specific users and conditions. That means we do need to re-invent the wheel - over and over again - because no single technology can be useful to everyone everywhere at all times. When 14-year-old William Kamkwamba read about wind turbines in a book, he knew they could never been made in his village. Not unless he redesigned them from the ground up and built them with local materials. He did just that and managed to bring power to his village for the very first time. [Watch this TED Talk.] 22  iBooks Author
How I harnessed the windA 14-year-old school dropout builds a windmill to power hishome in rural Malawi Click here.  iBooks Author
  25. 25. Arvind Gupta - Turning trash into toys for learningChange agents everywhere invent, adapt and designnew products and services to meet various needs.They start with the desire to make something better.Sometimes, the things they make don’t catch on ordon’t appeal to enough people. And there are timeswhen new designs actually make things worse.But occasionally, they come up with breakthroughsthat forever change how we do things. Click here.That happens when design goes beyond just making One kid’s trash is another kid’s educational toys, thanks to thesomething beautiful or fashionable. As Tim Brown inventive mind of Arvind Gupta. [Click picture to play.]explains in his TED Talk, “design thinking” starts withreal human needs, uses prototypes to refine ideas, and Tips:invites input from everyone involved. •Explore various designs rather than lockLook at your own life and see if there’s something you into one design, as great as it may seem.do that has frustrated you because you think thereshould be a better way. Ask yourself, How can I •Design with your users rather than forredesign objects and environments around me so them.that it’s easier for me (and others like me) to get •Serve real needs. Simplify life.something done? 24  iBooks Author
  26. 26. Chapter 6Do-It-Yourself It takes half your life before you discover life is a do-it- yourself project. - Napoleon Hill  iBooks Author
  27. 27. Do-It-Yourself Education today is all about the mind. It teaches our brains how to think and reason but it neglects our hands (and our heart). We finish school not knowing how to make or grow things. Whatever we need, we buy. Even cooking - making the food we need to survive - has become a spectator sport. So what’s the problem? All the convenience society provides has made us ignorant of what goes into our stuff. We know nothing about the environmental and human cost of their production. We become increasingly dependent rather than resilient. We rely more and more on experts to do things for us. Mahatma Gandhi, India’s independence leader, argued that true political and economic freedom requires local production. And if you take that away, you also take away what it means to be human. He spun his own cotton and made his own clothes to prove that point. Artist Britta Riley takes a similar approach to food. In this TED talk, she shares the story of how she started an indoor farming project that helps urban dwellers engage in food production. 26  iBooks Author
 A garden in my apartment Artist shows how you can grow your own food even in a small apartment. Click here. iBooks Author
  29. 29. Marcin Jakubowski - Open-source hardwareBritta is just one of millions of people around the worldwho have joined the Do-It-Yourself (DIY) revolution. Itincludes people who make their own homes, their ownfood, their own music. They make gadgets,equipment, and clothing.Instead of relying on professionals, they try to dothings themselves.Sometimes, it’s about doing things in a better way. Click here.Other times, it’s about learning skills and makingthings uniquely our own. There’s a world of difference Open-source project allows anyone to build their on farm machines from scratch. [Click picture to play.]between a song you write and a song you buy, even ifwhat you buy is objectively “better.” Tips:If it seems daunting, don’t despair. Do-It-Yourself • Make use of things you tend to throwdoesn’t mean do it by yourself. You can always count away.on other DIYers to help you out. • Involve others. Make it a team effort.So ask yourself: What things do you value the mostand instead of buying them, can you begin to learn • Learn from others. Teach others.how to make them yourself and then help others dothe same? 28  iBooks Author
  30. 30. Chapter 7Educational Education is not the filling of a pail, but the lighting of a fire. - William Butler Yeats  iBooks Author
  31. 31. Educational You’ve heard it said before: Knowledge is Power. That’s especially true in today’s Information Age. Yet, in much of the developing world, many children don’t even go to primary school. Here in the United States where all young people are expected to finish Grade 12, at least one in four students do not graduate. Some schools even have dropout rates of over 40 percent. Across the U.S., schools are underfunded, teachers are underpaid and governments are going broke. Furthermore, schools are under such pressure to teach to standardized tests that students are not getting the education they need to thrive in a rapidly changing world. Suddenly, education has become everyone’s business. Look around and it’s easy to see opportunities to improve, spread, supplement and update formal education. That’s how Salmah Khan began giving math lessons on YouTube and launched what is arguably the most popular online school in the world - the Khan Academy. 30  iBooks Author
  32. 32. SALMANKHAN
Use video to reinvent educationKhan Academy turns education on itshead with online videos. Click here.  iBooks Author
  33. 33. Masarat Daud - Eight-day AcademyThe core subjects - reading, writing and ‘rithmetic - arenot the only topics that deserve attention.We need to learn much that isn’t even taught inschools - sustainability, empathy, kindness, emotionalliteracy, urban farming, cooking, crafts, leadership,mentorship, entrepreneurship, civic responsibility,philanthropy, community development, etc. The listgoes on. Click here.How will any of this get taught? Only througheducational projects that each of us start up... for Re-imagines education for all by creating 8-day academies that provide targeted learning. [Click picture to play.]ourselves and for each other. We can no longer just sitback and wait for the right knowledge to come to us. Tips:We can all ask ourselves: What do we know that we • The best learning is experiential (see nextcan teach others? Or we can ask: What do I want to chapter).learn and how can I start a project that will teachme and others that valuable knowledge? • Start with a meaningful question that others are also trying to figure out.Curiosity, not expertise, is what enables learning. Don’tbe afraid that you may not know enough. 32  iBooks Author
  34. 34. Chapter 8Entrepreneurial Successful people are always looking for opportunities to help others. Unsuccessful people are asking, “What’s in it for me?” – Brian Tracy  iBooks Author
  35. 35. Entrepreneurial Social Creatives seek to provide value to others through their projects, whatever type they are. The value can be social, economic, educational, environmental, etc. When the value you provide is something that others will pay for, it’s a lot easier for you to fund it and keep it going. This is why many change agents favor the “market-based” approach: they create a product or service that both provides as well as captures value. They money you earn goes back to fund the product or service you sell and maybe even generate some profit. When that happens, the project allows you to make a living doing something you love to do rather than work for some company that you don’t really believe in. That’s the case with two university students, Alejandro Velez and Nikhil Arora, who decided to see if growing mushrooms with recycled coffee grounds can work and whether it might be profitable. Watch them recount the humorous beginnings of their burgeoning mushroom farming business. 34  iBooks Author
Urban mushroom farmingTwo college cllassmates turn mushroom farming into Click here.a business.  iBooks Author
  37. 37. For many, entrepreneurship is not a choice but a Leila Janah - The Microwork Revolutionnecessity. It may be the only way to keep food on thetable. Or it may be the only way to fund whateverchange you want to create.In recent decades, change agents have been usingentrepreneurship to fund activities that normally wouldbe paid for by charities and governments. It providesfor a more sustainable model.Whatever the reason, charging people for the goods or Click here.services you provide has an added side benefit: it Samasource outsources digital jobs to workers in developinggives you a “listening device” that tells you whether countries, giving them work, not aid. [Click picture to play.]what you have is something people truly value... Tips:enough that they would pay for it. Their hard-earneddollars are more honest than survey forms. • Your product or service should solve a realTo generate ideas for entrepreneurial projects, ask problem that people have.yourself: What are people willing to pay for and how • Test your product or service as quickly ascan I deliver that good or service in a way that possible. See whether and how people buycreates more social or environmental impact that and use it and improve quickly.what we see now? 36  iBooks Author
  38. 38. Chapter 9Experiential“Life is not measured by the breathswe take, but by the moments thattake our breath away.” - Unknown  iBooks Author
  39. 39. Experiential Making a difference often means producing change that can be measured, counted and documented. But how do you count the happiness of a child, the generosity of a mentor or the gratitude of a person you help. Life is lived in moments and sometimes, it’s the fleeting moments and the fleeting emotions that we want to enhance. What good is getting a diploma if we don’t enjoy the learning? How great is a community if the houses are beautiful but the people don’t talk to one another? It’s sometimes said, “There is no way to peace. Peace is the way.” The journey is the destination. This is the sentiment behind projects involving random acts of kindness and “paying it forward.” The experience is its own reward. It explains why people like like Charlie Todd creates public spectacles, such as the annual no-pants subway ride, so that people have a great story to tell from what would otherwise have been a mundane experience. 38  iBooks Author
 Click here.The shared experience of absurdityComedian creates public spectacle tospread chaos and joy.  iBooks Author
  41. 41. A.J. Jacobs - My year of living biblicallyOften the point of experiential projects is not to createa meaningful experience for others but for ourselves. Click here.You can use unusual experiences to help you grow,learn something first hand and even develop empathy- i.e., walk in someone else’s shoes.Writer A.J. Jacobs spends a year trying to follow everyrule in the Bible as literally as possible whereasdocumentarian Morgan Spurlock spends 30 dayseating nothing but food from McDonald’s. Both weretrying to provide insights to issues most people care How yearlong experiment in following every rule in the Bible yieldsabout, such as religion and health. insights on faith. [Click picture to play.]And the man who invented sanitary napkins for poor Tips:women decides to wear one himself so that he canempathize with the women he’s trying to help. • Use experiential projects to remind people what truly matters.You can ask yourself: What positive experienceswould you like to create for others so that their life • Use experiential learning to bring an issuenow can be enriched? How can you use closer to home.experiential learning to advance the understandingof an important issue? 40  iBooks Author
  42. 42. Chapter 10Research Research is what Im doing when I dont know what Im doing. - Wernher von Braun  iBooks Author
  43. 43. Research When we think back to the research projects we did in school, they may seem pretty insignificant - a mere academic exercise. But in the real world, well-designed research can lead to significant impact. They tell us what’s wrong and how problems come about. They tell us what solutions work or don’t work. Research is about getting answers that don’t reveal themselves in the back of a book. Without answers, it would be difficult for anyone to effect real change. You’d think that a lot of important questions have already been answered. We just need to know where to look (after we’ve exhausted Wikipedia). But you’d be wrong. Things are changing so fast around us that it’s difficult to get a clear picture on the most basic things in life, such as our food. That was the case with Robyn O’Brien when her daughter had an allergic reaction to a typical breakfast and she set out to discover what’s in our food we feed today’s children. Her research project, now a book, has made her a “real food” evangelist. 42  iBooks Author
  44. 44. ROBYNO’BRIEN
The Unhealthy TruthResearching what made her daughtersick led this mom to become a “realfood” evangelist. Click here.  iBooks Author
  45. 45. Dan Buettner - How to live to be 100+Research doesn’t always have to dwell on problems -on what’s wrong. They can also help explain what’s Click here.right.That was Jerry Sternin’s approach when he tried toaddress malnutrition in rural children in Vietnam.Rather than focus on the 65% of the children whowere malnourished, he tried to understand what thehealthy children were doing.Their uncommon practices and behaviors were thenshared with the rest of the population, which then led Research into the world’s Blue Zones yields to clues to the secret of longevity. [Click picture to play.]to an 85 percent decrease in malnutrition. Tips:Often, the solutions are already out there. We just needto see it. • Be clear on the one question you’re trying toSo the questions we have to ask ourselves: What answer and why it’s interesting orimportant question do I want to answer and how meaningful to you.can I try to answer it? How can I help find existingsolutions to a problem I care about and help other • Use storytelling to engage others in yourpeople see that as well? research. 44  iBooks Author
  46. 46. Chapter 11ServiceThe best way to find yourself is tolose yourself in the service ofothers. - Mahatma Gandhi  iBooks Author
  47. 47. Service Finally, Social Creatives initiate service projects where the primary motivation is to create change by helping others. The need is clear. What matters is that people step up and do what they can. We see this whenever fundraising campaigns, donation drives and volunteer efforts are organized. But even in this category, creativity can be instrumental. It matters how you fundraise, how you donate and how you volunteer. A prime example is the Awesome Foundation, a new model of giving pioneered by ten young professionals in Boston. Instead of just writing checks to a charity or a foundation, they started a foundation themselves. They chose to participate in the decision-making process of what projects to fund in their community and inspire their peers to do the same wherever they are. As Christina Xu explains, this alternate form of philanthropy allows them to be more engaged and more innovative than they otherwise would have been. 46  iBooks Author
 Importance of Being Awesome The story of how 10 friends created a foundation that now has dozens of chapters worldwide. Click here. iBooks Author
  49. 49. Dave Eggers - Once Upon A SchoolYoung people demonstrate to us every day the powerof creativity in service. They understand that literacy Click here.programs are not just about the ABCs. They’re aboutspreading the joy of reading. So it’s not enough tohand out books. It’s vital that volunteers makestorybooks come alive by acting them out.Look in any high school and you’ll see that fundraisingcampaigns take on unique twists. Their creativity oftensurpasses the typical fundraising appeals you get frommost charities. Dave Eggers popularizes one-on-one tutoring through a creative after school program. [Click picture to play.]What these Social Creatives understand is that weneed to motivate, not just inform. We need Tips:engagement, which doesn’t happen when we are • Build relationships bet ween people who givetreated like cash machines. and those who receive.So how can you create innovative service projects?Ask yourself: How can we serve a cause in our own • Use “game thinking” to make your projectunique way? How can we appeal to people’s need more engaging.for engagement or even excitement rather thantheir sense of duty? • Bring out the joy in service. 48  iBooks Author
  50. 50. Chapter 12Next Do what you can with what you have where you are. - Theodore Roosevelt  iBooks Author
  51. 51. If any of the TED Talks has inspired you to come up Sign up today at www.socialcreatives.org to receivewith project ideas of your own, then this ebook has the workbook when it’s released.done its job. Go forth and do them. To share feedback and comments and to tell us aboutOr if you need more step-by-step guidance, then wait your project, please send an email tofor the companion ebook - Endeavor: The Workbook. charles@socialcreatives.orgThe workbook will include: I look forward to hearing from each and every one of you and even help out where I can. • Dozens more inspiring stories and videos of social change projects • Step-by-step guide on how to design projects Charles Tsai
 that lead to impact Vancouver, Canada • Resources and tools to support each project type and how to leverage online platforms • Activity guides that help you learn (and teach) core skills of changemaking • Tutorials on how to communicate your project - your endeavor - to others • and much more 50  iBooks Author
  52. 52. About the Author Charles Tsai is a journalist, writer, speaker and consultant for social entrepreneurs. A former reporter and producer for CNN, Charles ventured into the social sector to help youth design and implement their own solutions for global change. He has educated and mentored hundreds of young changemakers through Ashoka, the worlds largest network of social entrepreneurs. In 2009, he helped Ashoka launch its first four global campaigns to support youth-led social ventures around the world. Charles also started his own foundation, SOCIAL Creatives, to produce educational tools and programs that help individuals master the art of change. Hes the creator of the Creative Activist Toolkit, which has been downloaded more than 90,000 times and is featured on the website of the World Banks Development Marketplace. Charles also writes and reports on Charles Tsai
 social innovation for Huffington Post. charles@socialcreatives.org
 As a journalist, Charles received numerous awards and an Emmy nomination www.socialcreatives.org for his work. He received a B.A. in English Literature and Rhetoric from the University of California at Berkeley and an M.A. in Journalism from Columbia University. © 2012 Charles Tsai All rights reserved. li  iBooks Author