Make It
                         COUNT

                                The Ar t of Creating
                             ...
ENERGY, SINCERITY,
CLARITY OF VISION,
CREATIVITY...
Dan Eldon (1970-1993)
Creative Activist
in partnership with




globalyouthfund   Creative Activist Toolkit 004
Tip: For all the links to work, you must view this
              full screen or download the file.

            Click “Get...
make it count




 Once upon a time,
 there was a wise
 man who used to
 take daily walks
 on the beach.
globalyouthfund  ...
make it count




  One day, he came across a young man
  picking up small objects and throwing
  them into the ocean.
glo...
make it count       He came closer and called
                     out, “Good morning! May
                     I ask what...
make it count          The young man paused,
                         looked up, and replied,
                    “Throwin...
make it count


 Puzzled,
 the wise man said,
 “But, young man,
 there are miles and
 miles of beach and
 there are starfi...
make it count
                                        The young man bent down,
                                           ...
make it count

                        This story is usually used to show
                   the difference that just one ...
make it count



 We all want to see PROOF that our work
 makes a difference, however small.
 Funders and donors want to s...
make it count


          Measuring outcome involves asking
                 one main question:
          What difference
...
make it count
                      If you’re trying to help
                            the environment,
                ...
make it count
                            If you’re helping
                        people, how are they
                 ...
make it count




     Outcome ISN’T                  Outcome IS
  amount of money           number of
      you raise for...
make it count




     Outcome ISN’T                      Outcome IS
         number of            number of plastic
 recy...
make it count




     Outcome ISN’T                  Outcome IS
  number of vegan           number of people
    pamphlet...
make it count




     Outcome ISN’T                  Outcome IS
        number of           getting a critical
signatures...
make it count

             As you can see, some outcomes are easier
          to measure than others and some are quicker...
make it count




                          So, how do you
                      MEASURE OUTCOME?




globalyouthfund   Cr...
make it count

     Measuring outcome is as much art as it is science.
     There is no absolute right way. But you can st...
make it count                               For example...
                        How do I want       What indicators or
...
make it count

     Now it’s your turn. A few suggestions...

        Try to come up with more than one outcome
     measu...
make it count                                 Your turn...
                       How do I want       What indicators or
 ...
make it count


   Now that you have your indicators, show them to
   others to get feedback.

   Once you’re satisfied yo...
make it count

             “If you can't measure it,
               you can't manage it.

              If you can't mana...
make it count



                         “How is the world
                         different because
                    ...
make it count


     Additional Resources:

        Basic Guide to Outcomes-Based Evaluation
        by Carter McNamara

 ...
make it count


   We invite you to share your outcomes
   with us. Good luck!




                 Click image to visit o...
make it count

     if you use this toolkit...
     tell us! post your outcome indicators at
     globalyouth.ning.com. as...
about the author
                        Charles Tsai is the founder and Executive Director of Global
                    ...
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CAT004: Make It Count

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The Creative Activist Toolkit is a series of PDF booklets designed to help today’s youth impact the world through creativity and social entrepreneurship. Produced by the Global Youth Fund and the Creative Visions Foundation, the toolkit chapters are offered free to download. Email us if you would like to contribute a chapter. This chapter helps young changemakers create measurable change - so they can demonstrate their impact for funders, supporters and themselves..

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CAT004: Make It Count

  1. 1. Make It COUNT The Ar t of Creating Measurable Change globalyouthfund Creative Activist Toolkit 004
  2. 2. ENERGY, SINCERITY, CLARITY OF VISION, CREATIVITY... Dan Eldon (1970-1993) Creative Activist
  3. 3. in partnership with globalyouthfund Creative Activist Toolkit 004
  4. 4. Tip: For all the links to work, you must view this full screen or download the file. Click “Get File” button to download PDF. On Slideshare.net On other sites Click on “full” button to view full screen. globalyouthfund Creative Activist Toolkit 004
  5. 5. make it count Once upon a time, there was a wise man who used to take daily walks on the beach. globalyouthfund Creative Activist Toolkit 004
  6. 6. make it count One day, he came across a young man picking up small objects and throwing them into the ocean. globalyouthfund Creative Activist Toolkit 004
  7. 7. make it count He came closer and called out, “Good morning! May I ask what it is that you are doing?” globalyouthfund Creative Activist Toolkit 004
  8. 8. make it count The young man paused, looked up, and replied, “Throwing starfish into the ocean. The sun is up and the tide is going out. If I don’t throw them in, they’ll die.” globalyouthfund Creative Activist Toolkit 004
  9. 9. make it count Puzzled, the wise man said, “But, young man, there are miles and miles of beach and there are starfish all along every mile. You can’t possibly make a difference!” globalyouthfund Creative Activist Toolkit 004
  10. 10. make it count The young man bent down, picked up another starfish, and threw it into the ocean. As it met the water, he said, “It made a difference for that one.” Adapted from The Star Thrower by Loren Eiseley (1907-1977) globalyouthfund Creative Activist Toolkit 004
  11. 11. make it count This story is usually used to show the difference that just one person can make. And it does make that point well. But we can draw another lesson from it: The young man is able to stay fully committed to his work because he’s able to see with his own eyes the impact he’s making. globalyouthfund Creative Activist Toolkit 004
  12. 12. make it count We all want to see PROOF that our work makes a difference, however small. Funders and donors want to see it, volunteers want to see it, and WE – changemakers - want to see it. We want to know that all the time and effort we put into our project pay off. That’s why it’s important that we measure outcome. globalyouthfund Creative Activist Toolkit 004
  13. 13. make it count Measuring outcome involves asking one main question: What difference are you making to the beneficiary of your cause? globalyouthfund Creative Activist Toolkit 004
  14. 14. make it count If you’re trying to help the environment, how is it different because of your work? globalyouthfund Creative Activist Toolkit 004
  15. 15. make it count If you’re helping people, how are they better off? globalyouthfund Creative Activist Toolkit 004
  16. 16. make it count Outcome ISN’T Outcome IS amount of money number of you raise for students you put education through school globalyouthfund Creative Activist Toolkit 004
  17. 17. make it count Outcome ISN’T Outcome IS number of number of plastic recycling bins you bottles you recycle put on the streets globalyouthfund Creative Activist Toolkit 004 page 15 of 31 ➤
  18. 18. make it count Outcome ISN’T Outcome IS number of vegan number of people pamphlets you who become pass out vegans globalyouthfund Creative Activist Toolkit 004
  19. 19. make it count Outcome ISN’T Outcome IS number of getting a critical signatures you get legislation passed for a petition globalyouthfund Creative Activist Toolkit 004
  20. 20. make it count As you can see, some outcomes are easier to measure than others and some are quicker to realize than others. Outcome measurement is especially challenging with advocacy, awareness, and prevention campaigns because the results are usually not immediate or visible to you. That doesn’t mean you shouldn’t launch such campaigns. But you might consider including activities that have more immediate outcomes. globalyouthfund Creative Activist Toolkit 004
  21. 21. make it count So, how do you MEASURE OUTCOME? globalyouthfund Creative Activist Toolkit 004
  22. 22. make it count Measuring outcome is as much art as it is science. There is no absolute right way. But you can start by answering three basic questions: Who or what am I trying to help? How do I want things to be different for the beneficiary? What indicator or data would tell me if things are different? globalyouthfund Creative Activist Toolkit 004
  23. 23. make it count For example... How do I want What indicators or things to be data would tell me Who or what am I different for the if things are trying to help? beneficiary? different? Number of teens Teen smokers Quit Smoking who quit Free from tons of e-waste Environment electronic waste recycled Number enrolled in Able to go to AIDS orphans school; number of school graduates Number of wells dug, Have clean people using wells, African villages water supply cases of water-related diseases globalyouthfund Creative Activist Toolkit 004
  24. 24. make it count Now it’s your turn. A few suggestions... Try to come up with more than one outcome measurement. Think of outcomes that are short, medium and long term. When helping people, outcome can include new knowledge and skills (short term), new behavior (medium term), new values and status (long term). globalyouthfund Creative Activist Toolkit 004
  25. 25. make it count Your turn... How do I want What indicators or things to be data would tell me Who or what am I different for the if things are trying to help? beneficiary? different? globalyouthfund Creative Activist Toolkit 004
  26. 26. make it count Now that you have your indicators, show them to others to get feedback. Once you’re satisfied you have good indicators, use them to... set goals collect the data you need report them to funders and supporters Some final thoughts... globalyouthfund Creative Activist Toolkit 004
  27. 27. make it count “If you can't measure it, you can't manage it. If you can't manage it, you can't deliver it. If you can't deliver it, you have no social value.” David Hunter Nonprofit management consultant globalyouthfund Creative Activist Toolkit 004
  28. 28. make it count “How is the world different because you are here?” Bill Drayton Founder, Ashoka globalyouthfund Creative Activist Toolkit 004
  29. 29. make it count Additional Resources: Basic Guide to Outcomes-Based Evaluation by Carter McNamara Outcome Measurement Resource Network (United Way) Outcome-based Evaluation (University of Oregon) globalyouthfund Creative Activist Toolkit 004
  30. 30. make it count We invite you to share your outcomes with us. Good luck! Click image to visit our community. globalyouthfund Creative Activist Toolkit 004
  31. 31. make it count if you use this toolkit... tell us! post your outcome indicators at globalyouth.ning.com. ask for feedback. let us know if this chapter helped you or how it can be improved. download and forward... share this with someone you know. you can download this chapter from slideshare.net subscribe... enter your email address at globalyouth.ning.com to get alerts when more toolkits are posted. globalyouthfund Creative Activist Toolkit 004
  32. 32. about the author Charles Tsai is the founder and Executive Director of Global Youth Fund and also works for Ashoka’s Youth Venture as Director of Virtual Program. Previously, he worked at CNN as a reporter and producer. www.charlestsai.com creative activist toolkit thanks The Creative Activist Toolkit is a series of PDF The Creative Visions Foundation booklets designed to help today’s youth The Vancouver Foundation impact the world through creativity and social The Steve Nash Foundation entrepreneurship. Produced by the Global Youth Fund and the Creative Visions Jon and Amy Eldon Turteltaub, Joanne Marien Foundation, the toolkit chapters are offered Elaine Munro, Debbie Riopel, Jaspal Lisa Rai free to download. Email us if you would like Bruce Johnson, Brooke Kuhn, Serge Martin to contribute a chapter. Copyright ©2009 Global Youth Fund credits Feel free to pass this booklet on but you may Amy Eldon Turteltaub Executive Producer not alter the content or charge for it. You may Charles Tsai Managing Director quote brief sections if you credit Global Youth Fund and provide a link to Photos from Invisible Children, Ashoka’s globalyouth.ning.com Youth Venture and iStockphoto.com globalyouthfund Creative Activist Toolkit 004
  33. 33. Global Youth Fund 550 Pacific Street, Suite 502 Vancouver, BC V6Z 3G2 CANADA Tel: +1 (604) 628-1807 www.globalyouthfund.org

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