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Voice - what is all the hype about? Say It Now

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Since Google Assistant and Amazon Alexa have crashed into our homes over the last couple of years a bold new world of possibilities have opened up. How mature are these new technologies? What is next? How do we make the most of this all? This talk tries to take a data lead look at the now and the tomorrow of voice without too many numbers...

Listen to the talk here:
https://soundcloud.com/charlie-cadbury-128932938/voice-what-is-all-the-hype-about-say-it-now

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Voice - what is all the hype about? Say It Now

  1. 1. VOICE - What Is All The HYPE About? Hype: promote or publicize (a product or idea) intensively, often exaggerating its benefits. "an industry quick to hype its products" 1
  2. 2. Alexa, can I take my gun on the plane? 2 All customers must declare their firearm at time of check-in. Firearms and ammunition cannot be carried on-board the aircraft and are accepted in checked baggage only.
  3. 3. 3@charlescadbury VivaTech
  4. 4. Let's get serious 4
  5. 5. Gartner Hype Cycle 5@charlescadbury “In the long term, beyond the five-year horizon, natural language question answering will be a major technology force” - Gartner 2011
  6. 6. Gartner Hype Cycle 2011 Natural Language Question Answering 6@charlescadbury
  7. 7. Gartner Hype Cycle 2012 Natural Language Question Answering 7@charlescadbury
  8. 8. Gartner Hype Cycle 2013 Natural Language Question Answering 8@charlescadbury
  9. 9. Gartner Hype Cycle 2014 Natural Language Question Answering 9@charlescadbury
  10. 10. Gartner Hype Cycle 2015 Natural Language Question Answering 10@charlescadbury
  11. 11. Gartner Hype Cycle 2016 Natural Language Question Answering 11@charlescadbury
  12. 12. Gartner Hype Cycle 2017 Natural Language Question Answering 12@charlescadbury
  13. 13. Climbing The Slope Of Enlightenment 13@charlescadbury
  14. 14. Well defined design principles Closed v. Open Paths 14@charlescadbury
  15. 15. The AI factor Downward pressure 15@charlescadbury
  16. 16. Much opportunity Where to begin? 16@charlescadbury
  17. 17. 17 Learning from Mobile apps It's a journey Novelty Apps Productivity Apps Business Process Apps Transaction Apps Trust Maturity BusinessValue
  18. 18. Building Conversational Interfaces Start, Then Improve 18@charlescadbury
  19. 19. Start In Familiar Territory PPC 19 Chat to us about the SEAT Arona Click @charlescadbury
  20. 20. 20 @charlescadbury Conversational ad unit - screenshots
  21. 21. The Future of Conversational Media 3 steps to increased conversions 1. Trust Your customers need to trust that they can ask questions on any channel and immediately get back the correct results. This builds trust in the channel. 2. Personalisation Each engagement allows you to learn a little more about your customer and then deliver ever more tailored responses. Over time you will automatically communicate with each customer uniquely. This increases trust and relevance. 3. Activation Once you have an engaged customer, communicating with your brand through a trusted, personalised, channel they are more likely to positively respond to outbound offers and and conversion rates will increase. @charlescadbury
  22. 22. The Future of Conversational Media 3 steps to increased conversions 1. Trust Your customers need to trust that they can ask questions on any channel and immediately get back the correct results. This builds trust in the channel. 2. Personalisation Each engagement allows you to learn a little more about your customer and then deliver ever more tailored responses. Over time you will automatically communicate with each customer uniquely. This increases trust and relevance. 3. Activation Once you have an engaged customer, communicating with your brand through a trusted, personalised, channel they are more likely to positively respond to outbound offers and and conversion rates will increase. @charlescadbury
  23. 23. The Future of Conversational Media 3 steps to increased conversions 1. Trust Your customers need to trust that they can ask questions on any channel and immediately get back the correct results. This builds trust in the channel. 2. Personalisation Each engagement allows you to learn a little more about your customer and then deliver ever more tailored responses. Over time you will automatically communicate with each customer uniquely. This increases trust and relevance. 3. Activation Once you have an engaged customer, communicating with your brand through a trusted, personalised, channel they are more likely to positively respond to outbound offers and and conversion rates will increase. @charlescadbury
  24. 24. Peak Study Retailers And Their Use Of AI And Results @charlescadbury
  25. 25. So what’s next? 25
  26. 26. 26 +
  27. 27. 27 2015
  28. 28. 28
  29. 29. Gartner Hype Cycle 2015 Virtual Personal Assistants 29@charlescadbury
  30. 30. Gartner Hype Cycle 2016 Virtual Personal Assistants 30@charlescadbury
  31. 31. Gartner Hype Cycle 2017 Virtual Personal Assistants 31@charlescadbury
  32. 32. Gartner Hype Cycle 2018 Virtual Personal Assistants 32@charlescadbury
  33. 33. 33 ‘Billion user club’ driving immediacy culture @charlescadbury
  34. 34. 34 Your assistant Always With You
  35. 35. Long Range Threats, brand disintermediation @charlescadbury
  36. 36. Remember 1. We are on the ‘slope of enlightenment’ ○ Early movers are gaining market share 2. Keep your use-cases tight ○ Narrow, known domains 3. Learn now ○ Knowledge will be key to your brand’s survival
  37. 37. Remember 1. We are on the ‘slope of enlightenment’ ○ Early movers are gaining market share 2. Keep your use-cases tight ○ Narrow, known domains 3. Learn now ○ Knowledge will be key to your brand’s survival
  38. 38. Remember 1. We are on the ‘slope of enlightenment’ ○ Early movers are gaining market share 2. Keep your use-cases tight ○ Narrow, known domains 3. Learn now ○ Knowledge will be key to your brand’s survival
  39. 39. What questions do you have? charlie@sayitnow.ai www.sayitnow.ai Listen to the talk on:

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