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Emerging Commerce


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Why now is the time to look at your strategy towards mobile payment and loyalty. What brands are operating in this space and what technologies are supporting them. Why now is the time to invest and why by standing still you will see your competitors overtake you.

What we mean by Emerging Commerce and what is fueling hype in the growing area of mobile payments and loyalty. How you build change into your plans and what trends to look for.

Published in: Mobile, Business, Technology
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Emerging Commerce

  1. 1. Emerging Commerce – your role in the movement
  2. 2. • A new wave of transactional technology platforms • Omni-channel, not purely mobile – we will focus on mobile today • Continued understanding of the fast changing payment landscape We believe that the way humans transact will continue to change, we are a part of that change What is Emerging Commerce?
  3. 3. Who is leading the way? Brands Technology providers
  4. 4. Why should you be so excited about this? • This is all about money • There is the potential for you to do very well if you get this right Source:
  5. 5. Investment in fintech start-ups at a 5 year high • Fintech is a very lucrative place to be • Corporate and the investment community are increasing deal-flow • Av number of deals and transaction value at a 5 year highSource:
  6. 6. “Value of mobile wallet market to grow to $5,250 billion by 2020” • Exponential+ growth • Compound average growth rate of 127% • Many headline grabbing figures like this being touted Source: $5,250 billion = 5.25 trillion = $5,250,000,000,000
  7. 7. Awareness & Growth Source:
  8. 8. Mobile payment growth – why the hype? • The potential to radically change behaviour • Consumer understanding has reached a tipping point – now is the time • Currently retail understanding is based on assumed data. We can deliver actual data Mobile payments allow you to profile previously analogue customers using digital marketing techniques
  9. 9. Trends PITO witnessed the birth of Social and Mobile
  10. 10. Trends - Social Media Source:
  11. 11. Trends – Mobile App Source:
  12. 12. Trends – Mobile Wallet Source:
  13. 13. Source:
  14. 14. Where are you on the tech understanding curve?
  15. 15. Understanding of Analytic lag – social media Source:
  16. 16. Understanding of Analytic lag – mobile app Source:
  17. 17. Understanding of Analytic lag – mobile wallet Source: • Find a route to get the analytics you need • Measure your success constantly • Build change into your plans
  18. 18. We believe the world will continue to change, that rate of change will increase. Gordon Moore’s law presents opportunity • Exponential pace of change • New technologies • Opportunity to change everything We live in Exponential times Sources: 1992- 2012
  19. 19. A digital product is never finished Agile delivery has change at the heart Source: Start with a MVP • Define the fastest way to deliver the most benefit to all user groups • Begin building your product • Test and iterate • Use your data for PR and competitive advantage
  20. 20. How we progress the movement together • Be brave, lead us all and get your MVP out asap • Find or create early metrics and use them as your USP • Build in an agile and scaleable way, everything will change, build change into your plans • Ask for help where needed, none of us can do all of this alone “The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg
  21. 21. Questions… @charlescadbury @putitout #pitoEC 020 7100 2034