Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Conversational AI Landscape with DIAGEO and Say It Now at MAD//Fest

178 views

Published on

14th November 2019 Charlie Cadbury of Say It Now and Will Harvey of Diageo gave an update on the heritage and opportunity presented with voice assistants and a walk through of the Talisker Tasting Skill (Diageo Slides not featured in this upload) - they talked about the effectiveness of the Talisker Tasting Skill and what they have planned next.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Conversational AI Landscape with DIAGEO and Say It Now at MAD//Fest

  1. 1. 01 Next Generation Experiences With Conversational AI Featuring Will Harvey Innovation Manager @ Diageo & Charlie Cadbury, CEO @ Say It Now
  2. 2. Next Generation Experiences With Conversational AI We believe customers should be able to communicate seamlessly with the brands they love. MAD//Fest Chatbot: m.me/madfestchatbot
  3. 3. Marketing Is Hard
  4. 4. One way messaging is very hard to land 99.54% of display does not convert
  5. 5. Two way conversations are far more rewarding
  6. 6. We were always going to end up talking to technology
  7. 7. “The vision for Echo and Alexa was inspired by the Star Trek computer.” Jeff Bezos, Amazon shareholder letter, April 2019 Jeff’s Vision
  8. 8. UK – 21.1% today US – 30% today N.B. Black Friday (29th November) and Christmas will give these numbers a bump Smart Speaker Household Penetration by EU country U.S Smart Speaker Installed Base Staggering Voice Assistant Growth Fastest Selling Mainstream Consumer Electronics
  9. 9. Interoperability Initiative More than 85,000 smart home products from over 9,500 unique brands can be controlled with Alexa. What’s Driving Ubiquity Alexa Everywhere Always with you. Channel trust increasing. More and more tasks delegated to your assistant. Day 1 Editions A program designed to bring innovative ideas to customers faster — starting with Echo Frames, Echo Loop. Amazon Auto GM is the first automaker to deliver a fully embedded Alexa experience based on the Alexa Auto SDK, bringing Alexa to new and existing. Source, Amazon
  10. 10. The voice commerce opportunity is in a similar place to the m-commerce opportunity in 2008 Voice Commerce Sales 2017, 2022 in US & UK Source: OC&C 2018 “9.6% of consumers say they use voice speakers to buy things in 2019, compared to 7.7% in 2018 — a 25% increase in purchases made via voice speakers.” - VISA Voice Commerce Growth 2018-2019 25% YOY increase
  11. 11. In 2008 only 17% of the UK population had a smartphone. In June 2019 21% of UK households had a smart speaker installed. The voice commerce opportunity is in a similar place to the m-commerce opportunity in 2008, which then saw 20% YOY growth. Get ready to support voice Source: OC&C 2018 Heritage Mobile growth as a comparable Source: https://www.broadbandsearch.net/
  12. 12. What questions do you have? www.sayitnow.ai charlie@sayitnow.ai

×