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Groupize.com solutions for Tourism Boards

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Groupize.com offers Tourism Boards Solutions to get more Group Business from various channels. The right technology and processes help DMOs and CVBs maintain their brand and convert Group Inquiries and Traffic

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Groupize.com solutions for Tourism Boards

  1. 1. The Group Business Challenges and SolutionsPresented to Tourism Boards
  2. 2. group∙ize:

pronounciation/group­eyes/,
verb;To use state of the art technology to efficientlysearch, customize and create uniqueexperiences for group travel online: "It’s soeasy to custom-ize, individual-ize, organ-ize,special-ize and maxim-ize our trip withgroupize.com" What’s an OTO? = Online Tour Operator
  3. 3. The $45 - $180 Billion Opportunity Tour
Operators Planners Travel
Agents Multi‐City Meetings
and
Conventions Families Incentive Seniors Events
&
Special
Events Girls
Getaways Sports
Teams Last
Minute
Groups Student
Religious Coach
Operators Small
Groups
 Culinary International
Tour Shopping
  4. 4. Top 10 Reasons for a Better Mouse Trap1. No perceived ROI. Non Trackable 6. High Printing Costs of Group Sales and Marketing Efforts Planners2. Limited Resources (Financial, 7. Suggested Itineraries are not Personal and Technical Support) meaningful. Not tailored to3. Technology Prisoner interest of the visitor4. Web site is FIT focused and 8. Trip Planning and Social doesn’t meet the Multiple functionality is weak. Need “WRI’s analysis of online travel Channel requirements (tiered interactive maps, itinerary consumption shows that there is pricing) builders, event calendars & a greater propensity for sharing. consumer to engage with5. Leads that aren’t followed up. Access to Group Rates is 9. Can’t Monetize your Group Traffic websites that offer, not only user cumbersome reviews, but also a means to 10. Need to attract new online process and complete a secure Group Business booking.”
  5. 5. How to service all Group Channels? Group Meeting Wedding Family Sports Team School Planner Planner Travel Tour Bus DMC Web Sites Agent Operator Operator DMOs & (Meeting & OTAs (ABC (Globus) (ABC Bus CVBs Planners (Expedia) Travel) lines) (NYC) Inc. Groupize.com Local Receptive Operator (American Tours R Us) Groupize Technology and Operations Tours Sightseeing Guides Attractions Restaurants Hotels Air
  6. 6. Groupize.com Affiliates Group Technology Event Web Sites Facebook / Social White LabelsTours Sightseeing Guides Attractions Restaurants Hotels Air Transportation
  7. 7. Groupize Shopping Experience Group SuppliersStep 1: Individual-ize Collections Tourism Board Information and Links Experiences Other Collections
  8. 8. Groupize Shopping ExperienceStep 2: Personal-ize Experiences / Tours
  9. 9. Groupize Shopping Experience Step 3: Custom-ize Options Flights Motorcoach Hotels Attractions Restaurants Sightseeing General Others
  10. 10. Groupize Shopping Experience Step 4: Maxim-ize Proposal
  11. 11. Groupize Shopping Experience Step 5: Social-izeFacebook and Web Site
  12. 12. Product Loading • Loading Services • ExtranetTransportationAttractions Hotels Events Restaurants Guides Tour Operators
  13. 13. Product Loading Product Design • Loading Services • Collections • Extranet • Experiences • Options • Maps • VideosTransportationAttractions Experiences Hotels Events Restaurants Guides Tour Operators
  14. 14. Product Loading Product Design Technology • Loading Services • Collections • Trip Planning • Extranet • Experiences • Search • Options •Facebook App • Maps • VideosTransportation Your White LabelAttractions Experiences Hotels Events Groupize.com Restaurants Guides Tour Operators Affiliates
  15. 15. Product Loading Product Design Technology Conversions • Loading Services • Collections • Trip Planning • Leads • Extranet • Experiences • Search • Conversions • Options •Facebook App • Reporting • Maps • Videos SuppliersTransportation Your White Label Tour OperatorsAttractions Experiences Hotels Events Groupize.com Restaurants Guides Tour Operators Affiliates
  16. 16. Other Services: Affiliates
  17. 17. Other Services: Affiliates
  18. 18. “ROI” is KING Product Follow Up• Meaningful Collections by Interest • Reports• Bookable • Conversions and Revenues Technology Marketing• Trip Planning and personalized • Adwords Presence and SEO itineraries • PR• Interactive Maps • Trackable E-newsletters to:• Instant Pricing • 100,000 Agents • 3,500 Tour Operators • Group Leaders
  19. 19. 2011 ProgramsPackages Product Loading Technology Marketing Reports Revenue Share • $1,000 Pay per Click • Adwords TrackingStandard • 20 Free Suppliers • Listed on • 2 emails to 100,00 Travel • Newsletter tracking • 4 Experiences Groupize.com Agents • Conversions 2% of all Sales $2,500 • 2 Collection Pages • Revenues • 1 Email to Tour Operators • Room Nights • $3,000 - $6,000 Pay Per Click • Listed on • Search Engine Optimization • 40 free suppliers Groupize.com • 2 Webinar • Adwords TrackingPremium • $5 per additional • Included in 3rd • 4 emails to Travel Agents • Newsletter tracking supplier party Affiliates • 4 Emails to Tour Operators$10,000 - • 10 Experiences • Collection Page is • 2 Emails to Group Leaders • Conversions 2% of all Sales $20,000 • 5 Collection Pages linked to Tourism • Facebook ads • Revenues • Extranet Access Board Web site and • SEO Optimized pages • Room Nights Image • Hot Deals and What’s New • Unlimited • Adwords Tracking • Revenue Share White • $5 per supplier & • Listed on all • Newsletter tracking on the Advertising • SEO • Conversions • $75 per lead for Label $100 per channels • Facebook Ads • Revenues Tour Operators TBD Experience • Customization Fee • Room Nights • $10 lead for • Extranet Access • Customer List Suppliers
  20. 20. It’s about the Journey and the Destination

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