WonkComms - when passion meets ration(al)

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Richard Darlington, IPPR, and Leonora Merry, Nuffield Trust, co-founders of WonkComms
PR in the digital age conference
www.charitycomms.org.uk/events

Published in: Marketing
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WonkComms - when passion meets ration(al)

  1. 1. Charity Comms PR in the digital age Richard Darlington, Head of News, IPPR Leonora Merry, Media & External Affairs manager, Nuffield Trust WonkComms: when passion, meets ration(al)
  2. 2. The power of numbers
  3. 3. Rational + Emotional The right number + Displayed in the right way + Deployed at the right time = Real time marketing
  4. 4. Real time marketing SMF @ Budget
  5. 5. Real time marketing IPPR @ speech / select committee / AS @RDarlo #WonkComms
  6. 6. TV real time & timeless issues
  7. 7. If you don’t ask…
  8. 8. The power of a big (ish) name
  9. 9. The pyramid of engagement RT Tweet News coverage Blog / op-ed Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  10. 10. What’s wrong with my pyramid of engagement? RT Tweet News coverage Blog / op-ed THE BIG GAP IS RIGHT HERE Exec summary Full report Launch event / roundtable seminar @RDarlo #WonkComms
  11. 11. The [other] pyramid of engagement RT Tweet Social media graphic News coverage Blog / op-ed Video / animation / podcast Slideshare / Prezi Exec summary Infographic Interactive web app Full report Launch event / round table seminar All day / weekend festival @RDarlo #WonkComms
  12. 12. Get involved with WonkComms www.wonkcomms.net @WonkComms

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