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Welcome to Woodcraft Folk: volunteer recruitment with a £200 budget

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Pippa Gardner, communications manager, Woodcraft Folk

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Welcome to Woodcraft Folk: volunteer recruitment with a £200 budget

  1. 1. Welcome to Woodcraft Folk: Volunteer Recruitment on a �200 Budget Pippa Gardner, Communications Manager @Pippab3 / @WoodcraftFolk Pronouns: They/Them
  2. 2. How did we make it happen? - New role - Comms Manager (10 hpw) - Collaboration - Online Tools e.g. Canva, Google Suite - Making the most of events e.g. video create with training participants - Drawing on the assets of our organisation - Current passionate volunteers voices! - Some budget!
  3. 3. What Did We Create? - New systems - New content - New audiences
  4. 4. What Did We Achieve? - 79% increase in new volunteer enquiries via website - 27,000 reach with facebook video & 22 enquiries - Some sector and local press coverage - ROI: campaign paid for itself in short term
  5. 5. What Did We Learn? - Staff time is valuable - Collaboration is important - Especially creating resources - Can play with our brand - Longer running campaigns with multiple phases - All informing next campaign
  6. 6. Pippa@woodcraft.org.uk www.woodcraft.org.uk/ welcome @Pippab3 @WoodcraftFolk
  7. 7. Small Charities Communications Conference 10 July 2019 London #CCsmallcharity Sponsored by
  8. 8. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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