Measuring and Communicating               Your Impact Conference                                          29 June 2011Char...
asthma.org.uk
Using social mediato shout about impactClaudine Snape29 June 2011
What do we mean by impact?Outputs – the          Impact – the changes,services you deliver   benefits or other effectsLang...
Communicating impactImpact should be communicated through a range ofchannels to multiple audiencesImpact should be tailore...
Shouting about impact  using digital storytellingPhotographer: Mike Grenville http://www.flickr.com/photos/mikegrenville/3...
Digital storytelling Text, videos, photos, Tweets, Facebook posts, online/offline – it’s all storytelling Digital storytel...
Friends have more impact
How to do it well…
Multimedia approach
Show real world impact
How to say thank you
Discussion within groups What do you think worked well? What aspects could you use at your organisation?
Ways to contribute to a storyAfter every action… share Have they made a donation? Signed a petition? Registered for an eve...
Supporters will tell your story(if you ask)
The ‘nudge’
Use supporter stories for appeals
Importance of recognitionFeedback is kingMake people feel part of acommunityShow how they madea differenceBuild a sense of...
that warm fuzzy feeling‘Long after people forget what you did for them  they will remember the way you made them  feel.’Wa...
Use impact languageCombine channels and formatsGive supporters regularopportunities to engageHype up supporters’ storiesEn...
Individual task Create a story to demonstrate the impact of your charity1) Quantify end outcome with statistics2) illustra...
asthma.org.uk
Using social media to shout about impact
Using social media to shout about impact
Using social media to shout about impact
Using social media to shout about impact
Using social media to shout about impact
Using social media to shout about impact
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Using social media to shout about impact

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Claudine Snape, Asthma UK
www.charitycomms.org.uk/events

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Using social media to shout about impact

  1. 1. Measuring and Communicating Your Impact Conference 29 June 2011CharityComms is the professional membership body for charity communicators. We believe charity communicationsare integral to each charity’s work for a better world.W: www.charitycomms.org.uk T: 020 7426 887730/06/2011
  2. 2. asthma.org.uk
  3. 3. Using social mediato shout about impactClaudine Snape29 June 2011
  4. 4. What do we mean by impact?Outputs – the Impact – the changes,services you deliver benefits or other effectsLanguage that happen to supporters asTo provide a result of using yourTo support servicesTo enable LanguageTo offer To improveTo run To increaseTo deliver To reduceTo establish Greater fewer c NCVO May 2010
  5. 5. Communicating impactImpact should be communicated through a range ofchannels to multiple audiencesImpact should be tailored for different channels andrelevant tactics employedSocial media offers benefit of showing real timeimpactscan be used not only to communicate impact but canbe fundamental to making change happen
  6. 6. Shouting about impact using digital storytellingPhotographer: Mike Grenville http://www.flickr.com/photos/mikegrenville/373549420/in/gallery-moebius14-72157622917108565/
  7. 7. Digital storytelling Text, videos, photos, Tweets, Facebook posts, online/offline – it’s all storytelling Digital storytelling is different, because it invites the listener to become part of the story Gives people a real-world outcome It has to be easy and clear Mix engaging storytelling with direct asks
  8. 8. Friends have more impact
  9. 9. How to do it well…
  10. 10. Multimedia approach
  11. 11. Show real world impact
  12. 12. How to say thank you
  13. 13. Discussion within groups What do you think worked well? What aspects could you use at your organisation?
  14. 14. Ways to contribute to a storyAfter every action… share Have they made a donation? Signed a petition? Registered for an event? Signed up for newsletter? Been a beneficiary? Encourage them to tell their friends & say why…
  15. 15. Supporters will tell your story(if you ask)
  16. 16. The ‘nudge’
  17. 17. Use supporter stories for appeals
  18. 18. Importance of recognitionFeedback is kingMake people feel part of acommunityShow how they madea differenceBuild a sense ofachievement
  19. 19. that warm fuzzy feeling‘Long after people forget what you did for them they will remember the way you made them feel.’Walt Disney
  20. 20. Use impact languageCombine channels and formatsGive supporters regularopportunities to engageHype up supporters’ storiesEngage in dialogue, don’t just broadcastEncourage staff to be social media championsCreate stories to share – externally AND internally
  21. 21. Individual task Create a story to demonstrate the impact of your charity1) Quantify end outcome with statistics2) illustrate the proposed activity/service and number of people targeted3) outline individual story before activity/service4) outline change after activity/service5) Repeat end outcome linked to individual story c NCVO’s communications circle May 2010
  22. 22. asthma.org.uk

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