Jonathan Simmons, Public Zone www.charitycomms.org.uk/events

1. Web Metrics Made Easy
Seminar
29 February 2012
#CCwebmetrics
www.charitycomms.org.uk

2. Hello CharityComms
we’re Public Zone
and I’m Jonathan

3. Digital for the not-for-profit sector
(with a bit of the commercial sector thrown in!)

4. The internet is brilliant!

6. The most honest feedback you can get

7. 1 context is everything
2 why it’s important
3 making it important

8. Goal: Provide info & support
How:
Website for basic info
helpline for deeper issues

9. Measurement = increase in web visits
Volume
But so did calls to the call centre
Web traffic
Calls
Time

10. The website should help us
raise awareness of the
issue

13. 2 why it’s important
Is time on site always good?
Win arguments with evidence
Prioritise your next moves

14. Analytics is most useful
when the targets are set by
wider objectives

15. 2 why it’s important
The most honest feedback you can get
Win arguments with evidence
Prioritise your next moves

16. Which
information
should you
prioritise?

17. These are your best visitors

19. Some of my personal favs
-Exit pages
-Search usage
-Form pages
-Mobile usage

20. What next?
Are our top pages Is twitter giving us
the right top pages? the right traffic?
How does a news story Who are our
effect us? most loyal fans?
What do people What happens when
like to share? I get 100 retweets?

21. Thank you