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Through the Keyhole - Diabetes UK's creative team

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Julia Carter, senior creative manager, Diabetes UK

Published in: Government & Nonprofit
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Through the Keyhole - Diabetes UK's creative team

  1. 1. Julia Carter – Senior Creative Manager Creative at Diabetes UK
  2. 2. Team structure
  3. 3. Brand & Creative team
  4. 4. Our approach In-house first External expertise and support
  5. 5. In-house first – championing creativity
  6. 6. Route 2 - Community / big group Creative direction In-house first – upskilling
  7. 7. External expertise
  8. 8. External support
  9. 9. Marcomms process
  10. 10. Marcomms process 1. Brief sent to Strategic Marketing team. 2. Brief is reviewed and given a tier. 3. Marcomms lead allocated and project team set up. 4. Brief refined and agreed upon. 5. Project plan created and approved. 6. Production begins.
  11. 11. Thank you
  12. 12. In-house creative teams – what do they look like and how do they work? 14 May 2019 Creatives Group London #charitycreative WiFi Password:
  13. 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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