Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The strategic power of ‘no thanks’

112 views

Published on

Kimberly McIntosh, senior policy officer, Runnymede Trust

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

The strategic power of ‘no thanks’

  1. 1. The power of ‘no’ Kimberly McIntosh Senior Policy Officer From reactive to proactive communications
  2. 2. 2 What’s Runnymede? • Research organisation – Race & Equality • Small team – 8 members of staff (some part time) • £300,000 income • Comms Manager – 2 days per week • Everyone’s a Spokesperson!
  3. 3. 3 Honoured to be asked • Used to say ‘yes’ to every opportunity • Small team – easy ‘wins’ if asked by media to comment • Aim: spread positive messages & achieve our objectives • Media landscape: Not always conducive to this
  4. 4. 4 Shift in media landscape • Initially – odd request here and there • Government policy – media response • Grateful to leverage ‘news jack’ to make wider points • Proactive pitches – report launches • Shift – ‘race rows’, adversarial “debates”
  5. 5. 5 Consequences
  6. 6. 6 Thinking differently • Old approach example: • First radio interview – not great • LBC ‘debate’ at Sunday 7am • Outputs for funders a consideration
  7. 7. 7 New approach - examples
  8. 8. 8 ‘Yes’ or ‘No’ checklist • Racism is real and affects life chances • It’s important to take action • Provide solutions for change
  9. 9. Small Charities Communications Conference 10 July 2019 London #CCsmallcharity Sponsored by
  10. 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×