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The internet, girl empowerment and the potential of personalisation | Charity digital conference | 21 November 2018

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Tom Dyson, technical director, Torchbox and Lani Jacobs, anthropologist, Girl Effect

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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The internet, girl empowerment and the potential of personalisation | Charity digital conference | 21 November 2018

  1. 1. The internet, girl empowerment and the potential of personalisation Lani Jacobs Digital Anthropologist, Girl Effect Lani.Jacobs@GirlEffect.org @LaniJacobs Tom Dyson Technical Director, Torchbox tom@torchbox.com @tomd
  2. 2. We build youth brands and mobile platforms to empower girls to change their lives
  3. 3. A mobile-first global platform, Springster digitally connects marginalised and vulnerable girls around the world. It is an online community featuring content designed for girls and created by girls. 66 countries 17 languages
  4. 4. 1. Personalise the user experience 2. Use personalisation tools to measure the impact of content
  5. 5. “The Third Sector can never afford to fall behind when interacting with prospective donors or volunteers” Chris Thorn, BHF (Charity Digital News, August 2017)
  6. 6. The internet, girl empowerment and the potential of personalisation Lani Jacobs Digital Anthropologist, Girl Effect Lani.Jacobs@GirlEffect.org @LaniJacobs Tom Dyson Technical Director, Torchbox tom@torchbox.com @tomd
  7. 7. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  8. 8. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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