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Talking PANTS to different audiences | Tailor-made comms | Wales networking group | 21 May 2019

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Stephen Nutt, senior marketing and communications manager, NSPCC

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Talking PANTS to different audiences | Tailor-made comms | Wales networking group | 21 May 2019

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  8. 8. 9 • o o • o o • • • o o
  9. 9. 10 Meet Pantosuarus
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  11. 11. 12 • • • – – –
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  15. 15. 16 Meet Pantosuarus
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  17. 17. 18 Meet Pantosuarus
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  19. 19. 20 Meet Pantosuarus
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  24. 24. 25 Meet Pantosuarus
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  28. 28. 29 Meet Pantosuarus
  29. 29. 30 Matalan’s main customer base is mums of primary school aged children Research with Matalan customers: • 53% had heard of the campaign • 93% like the campaign • 97% think it’s appropriate for Matalan to support it • 96% think they should support it Affordable and accessible retailer with stores UK-wide and online
  30. 30. PANTS - awareness
  31. 31. PANTS - awareness
  32. 32. PANTS - awareness
  33. 33. Awareness & fundraising • Matalan (and Blakemore) held PANTS fundraising days over the August bank holiday • Pantosaurus keyring available in store with all profits going to the NSPCC
  34. 34. 35 Meet Pantosuarus
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  37. 37. 38 Meet Pantosuarus
  38. 38. Tailor-made communications Sponsored by Wales Networking Group 21 May 2019 Cardiff #CCwales
  39. 39. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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