Working with case studies

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Steve Palmer
Changing minds seminar
www.charitycomms.org.uk/events

From 'Oliver Twist', through 'Cathy Come Home' to 'The Undateables', we all know the power of a strong individual story to challenge prejudices and change the way people think. Steve Palmer will draw on over 10 years of experience to show how you can manage the case study process to reduce risks and support your service users or other case studies in their dealings with the media. He'll explore key ways to ensure you can communicate a strong story that delivers your messages while capturing the audience's imagination and emotions.

Published in: Health & Medicine
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Working with case studies

  1. 1. Steve Palmer Case studies Social Care Institute for Excellence CharityComms
  2. 2. Support Supporting Raymond
  3. 3. The message • Awareness • Call to action • Scope of case study message
  4. 4. Consent • • • • Forms Continuing consent Relationship Filing forms and notes
  5. 5. Protocols I have many years’ experience of putting “real people’s” stories on the media, but with full protection so that the press don’t exploit them. If I sense that this is going to happen I pull the plug and I have done this in the past. Mainly though, when I flag up issues with journalists I get a good result. I have done this with alcohol and drug users, people with mental health issues, refugees and care experienced people. I speak to them first and only hand their details to the press when they are happy with the enquiry. With people under the age of 18 there may be issues about getting consent from guardians and we can discuss this.
  6. 6. Hardball? •Charities offer protection •Charities want coverage •Leicestershire football coach •“Their silly little requirements”
  7. 7. Problems •Biffed •Interviewed but never happened •Unhappy case study •Never hear from me again
  8. 8. Why bother? “You’re my agent”
  9. 9. stevedpalmer@gmail.com @downs_dad_uk

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