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Six ingredients for great charity case studies

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Six ingredients for great charity case studies

  1. 1. CharityComms seminar: Managing Case Studies and Portraying Beneficiaries 28 April 2011 Web: www.charitycomms.org.uk Contact: www.charitycomms.org.uk/about/contact.aspx Sign up to our enews: www.charitycomms.org.uk/about/enews.aspx
  2. 2. Six ingredients for great charity case studies Gideon Burrows Editor, ngo.media www.ngomedia.org.uk
  3. 3. Six ingredients for great charity case studies ...change/consequence
  4. 4. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  5. 5. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  6. 6. “If there wasn’t a place like this, Stacey would still be hanging around on the street, pushing a pram and drinking. “That’s what the majority of the young people around here are doing – there’s nothing for them to do. “Instead she’s going to college each day.”
  7. 7. Six ingredients for great charity case studies ...powerful opening
  8. 8. “On the paramilitary-run New Lodge estate in north Belfast eight years ago, an unexpected knock on the door was not always a welcome sound. “For Anna-Marie Burns, her knock on the door was unexpected, but it was also a lifeline.”
  9. 9. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  10. 10. “I realised I had two alternatives facing me – prison or death.”
  11. 11. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  12. 12. “It all started with just one goat. “Paula Wolton moved to the countryside with her husband in her early 20s, went shopping for a table and came home with a goat.”
  13. 13. Six ingredients for great charity case studies ...quotes do the work
  14. 14. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  15. 15. “It’s really important that other gay young people know they’re not on their own. I would have really liked that when I was younger.” Emma
  16. 16. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  17. 17. “We have been living on the charity of the locals and the surrounding villages. “You are the first people who have approached us, and you’ve given us the food and water with dignity.”
  18. 18. Six ingredients for great charity case studies ...show don’t tell
  19. 19. “James never used to get invited to birthday parties. When the invitations went out to friends at school, he was left out. “Friends’ parents just couldn’t cope with his behaviour. “James has autism and attention deficit hyperactivity disorder. “Adults worried he might go missing, disrupt the other children or break something. “So, he'd have to stay at home.”
  20. 20. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  21. 21. “You can tell a deep connection between two people. They laugh at each other’s jokes, even before they’ve finished talking. “And even if they’re not funny. “It was a tiny smile at one of Geana’s off-the-cuff comments, just a twinkle at the corner of an eye, that made her realise Geoff was still there. Behind the stillness. “After the smile, Geana knew there was hope they might one day communicate again.”
  22. 22. Six ingredients for great charity case studies ...verisimilitude
  23. 23. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  24. 24. “Denise was a popular music teacher and an amateur opera singer. She used to hold well-attended singing lessons during break times for her pupils. “So when pupils stopped turning up to her classes, it wasn’t because they didn’t want to be taught. It was because her handwriting had got so bad, they couldn’t read her notices. “When Denise began to fall frequently, it was confirmed. The Huntingdon’s Disease that had affected her father has been passed on.”
  25. 25. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  26. 26. “Amy was arrested for the first time at 11. Criminal damage. After that it was drunken affray and an antisocial behaviour order. Then drunk and disorderly. Then it was common assault, stealing cars. Drugs. “The police became so familiar with Amy that they’d routinely stop her on the street. They just expected her to be trouble. They were usually right. “Then on New Year’s Eve, not long after her 16th birthday, Amy was sent to prison. “I spent that weekend in the police station, and I didn’t know what was going to happen. But I knew I’d run out of chances.”
  27. 27. Six ingredients for great charity case studies ...show your reader
  28. 28. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  29. 29. “Last summer, my family and I visited Cambodia. “Meeting Monorom, the Cambodian child we sponsor, gave us a vivid insight into the deep and lasting change that’s possible for children and their communities.”
  30. 30. “Until seven months ago, I hadn’t left the house for 10 years, felt uncomfortable around people I didn’t know, and had no real interest in my physical health or appearance. “I had been diagnosed with depression and phobic anxiety disorder. “Then my community mental health team referred me to the Time to Change Fit 4 Life project. “Now I’m a different person.”
  31. 31. “I’m delighted I’ve signed up to the register and would encourage everyone to do so. “It was such an empowering thing to do, knowing that I can make the difference between someone living or dying.”
  32. 32. About CharityComms CharityComms is the professional membership body for charity communicators, led by the sector for the sector. We aim to improve the standard of communications and champion its role in the sector. We seek to represent, support, inspire, connect and inform our members and the wider charity communications community. Find out more You can find out more about our events here: www.charitycomms.org.uk/events You can learn about CharityComms membership here: www.charitycomms.org.uk/membership Contact www.charitycomms.org.uk/about/contact.aspx T: 0207 4268 877

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