Six ingredients for great charity case studies

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Six ingredients for great charity case studies

  1. 1. CharityComms seminar: Managing Case Studies and Portraying Beneficiaries 28 April 2011Web: www.charitycomms.org.ukContact: www.charitycomms.org.uk/about/contact.aspxSign up to our enews: www.charitycomms.org.uk/about/enews.aspx
  2. 2. Six ingredients for great charity case studies Gideon Burrows Editor, ngo.media www.ngomedia.org.uk
  3. 3. Six ingredients for great charity case studies ...change/consequence
  4. 4. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  5. 5. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  6. 6. “If there wasn’t a place like this, Stacey wouldstill be hanging around on the street, pushinga pram and drinking.“That’s what the majority of the young peoplearound here are doing – there’s nothing forthem to do.“Instead she’s going to college each day.”
  7. 7. Six ingredients for great charity case studies ...powerful opening
  8. 8. “On the paramilitary-run New Lodgeestate in north Belfast eight years ago,an unexpected knock on the door wasnot always a welcome sound.“For Anna-Marie Burns, her knock onthe door was unexpected, but it wasalso a lifeline.”
  9. 9. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  10. 10. “I realised I had two alternatives facingme – prison or death.”
  11. 11. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  12. 12. “It all started with just one goat.“Paula Wolton moved to the countryside with herhusband in her early 20s, went shopping for a tableand came home with a goat.”
  13. 13. Six ingredients for great charity case studies ...quotes do the work
  14. 14. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  15. 15. “It’s really important that other gayyoung people know they’re not on theirown. I would have really liked that whenI was younger.”Emma
  16. 16. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  17. 17. “We have been living on the charity of thelocals and the surrounding villages.“You are the first people who haveapproached us, and you’ve given us the foodand water with dignity.”
  18. 18. Six ingredients for great charity case studies ...show don’t tell
  19. 19. “James never used to get invited to birthdayparties. When the invitations went out tofriends at school, he was left out.“Friends’ parents just couldn’t cope with hisbehaviour.“James has autism and attention deficithyperactivity disorder.“Adults worried he might go missing, disrupt theother children or break something.“So, hed have to stay at home.”
  20. 20. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  21. 21. “You can tell a deep connection between twopeople. They laugh at each other’s jokes, even beforethey’ve finished talking.“And even if they’re not funny.“It was a tiny smile at one of Geana’s off-the-cuffcomments, just a twinkle at the corner of an eye,that made her realise Geoff was still there. Behindthe stillness.“After the smile, Geana knew there was hope theymight one day communicate again.”
  22. 22. Six ingredients for great charity case studies ...verisimilitude
  23. 23. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  24. 24. “Denise was a popular music teacher and an amateuropera singer. She used to hold well-attended singinglessons during break times for her pupils.“So when pupils stopped turning up to her classes, itwasn’t because they didn’t want to be taught. It wasbecause her handwriting had got so bad, they couldn’tread her notices.“When Denise began to fall frequently, it wasconfirmed. The Huntingdon’s Disease that had affectedher father has been passed on.”
  25. 25. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  26. 26. “Amy was arrested for the first time at 11. Criminaldamage. After that it was drunken affray and anantisocial behaviour order. Then drunk and disorderly.Then it was common assault, stealing cars. Drugs.“The police became so familiar with Amy that they’droutinely stop her on the street. They just expected herto be trouble. They were usually right.“Then on New Year’s Eve, not long after her 16thbirthday, Amy was sent to prison.“I spent that weekend in the police station, and I didn’tknow what was going to happen. But I knew I’d run outof chances.”
  27. 27. Six ingredients for great charity case studies ...show your reader
  28. 28. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  29. 29. “Last summer, my family and I visited Cambodia.“Meeting Monorom, the Cambodian child wesponsor, gave us a vivid insight into the deep andlasting change that’s possible for children and theircommunities.”
  30. 30. “Until seven months ago, I hadn’t left the house for10 years, felt uncomfortable around people I didn’tknow, and had no real interest in my physical healthor appearance.“I had been diagnosed with depression and phobicanxiety disorder.“Then my community mental health team referredme to the Time to Change Fit 4 Life project.“Now I’m a different person.”
  31. 31. “I’m delighted I’ve signed up to the registerand would encourage everyone to do so.“It was such an empowering thing to do,knowing that I can make the differencebetween someone living or dying.”
  32. 32. About CharityCommsCharityComms is the professional membership body for charity communicators, led bythe sector for the sector. We aim to improve the standard of communications andchampion its role in the sector. We seek to represent, support, inspire, connect andinform our members and the wider charity communications community.Find out moreYou can find out more about our events here: www.charitycomms.org.uk/eventsYou can learn about CharityComms membership here:www.charitycomms.org.uk/membershipContactwww.charitycomms.org.uk/about/contact.aspxT: 0207 4268 877

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