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Quick-fire creative inspiration - Versus Arthritis | Creatives Group | 29 Jan 2019

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Shree Rajani, head of communications and Pru Daniels, head of marketing, Versus Arthritis

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Quick-fire creative inspiration - Versus Arthritis | Creatives Group | 29 Jan 2019

  1. 1. How do we convey the strategy through our new visual identity? from the logo to the images we consciously choose
  2. 2. THIS IS A STANDING FRIENDLY PRESENTATION Please feel free to take a standing break or stretch your legs at the back of the room at any time.​
  3. 3. 01. HELLo!
  4. 4. Who are we? • Shree Rajani, head of communications • Pru Daniels, head of marketing
  5. 5. WHY ARE WE HERE?
  6. 6. V e r s u s A r t h r i t i s 999 Logo animation: https://vimeo.com/ 276200006/620605 5633 Our logo…
  7. 7. THE LOGO STACK
  8. 8. OUR COLOURS Colour is crucial to our identity
  9. 9. PAIN Imagery: THEN
  10. 10. PAIN Imagery: NOW
  11. 11. Imagery
  12. 12. The difference in practice…
  13. 13. The difference in practice…
  14. 14. The difference in practice…
  15. 15. Quick-fire creative inspiration 29 January 2019 Creatives Group London #charitycreative
  16. 16. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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