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Quick-fire creative inspiration - Anthony Nolan | Creatives Group | 29 Jan 2019

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Horacio Herrera-Richmond, creative studio manager, Anthony Nolan

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Quick-fire creative inspiration - Anthony Nolan | Creatives Group | 29 Jan 2019

  1. 1. Registered charity no 803716/ SC03882 1 BE A LIFESAVER CAMPAIGN 2018 ANTHONY NOLAN
  2. 2. Registered charity no 803716/ SC03882 2 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  3. 3. Registered charity no 803716/ SC03882 3 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  4. 4. Registered charity no 803716/ SC03882 4 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  5. 5. Registered charity no 803716/ SC03882 5 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  6. 6. Registered charity no 803716/ SC03882 6 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  7. 7. Registered charity no 803716/ SC03882 7 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  8. 8. Registered charity no 803716/ SC03882 8 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  9. 9. Registered charity no 803716/ SC03882 9 BE A LIFESAVER CAMPAIGN 2018 EXISTING REGISTER COMMS
  10. 10. Registered charity no 803716/ SC03882 10 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  11. 11. Registered charity no 803716/ SC03882 11 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORY
  12. 12. Registered charity no 803716/ SC03882 12 BE A LIFESAVER CAMPAIGN 2018 LAMAR ROBERTS LAMAR’S STORY
  13. 13. Registered charity no 803716/ SC03882 13 BE A LIFESAVER CAMPAIGN 2018 LAMAR ROBERTS Pro basketballer LAMAR’S STORY
  14. 14. Registered charity no 803716/ SC03882 14 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man
  15. 15. Registered charity no 803716/ SC03882 15 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Humble roots
  16. 16. Registered charity no 803716/ SC03882 16 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Humble roots All round nice guy
  17. 17. Registered charity no 803716/ SC03882 17 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS SIGNED UP TO THE REGISTER!
  18. 18. Registered charity no 803716/ SC03882 18 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer
  19. 19. Registered charity no 803716/ SC03882 19 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man
  20. 20. Registered charity no 803716/ SC03882 20 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’
  21. 21. Registered charity no 803716/ SC03882 21 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer
  22. 22. Registered charity no 803716/ SC03882 22 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer Turned his life around
  23. 23. Registered charity no 803716/ SC03882 23 BE A LIFESAVER CAMPAIGN 2018 LAMAR’S STORYLAMAR ROBERTS Pro basketballer Young black man Played in a ‘cage’ Mum died of (breast) cancer Turned his life around SIGNED UP TO THE REGISTER
  24. 24. Registered charity no 803716/ SC03882 24 BE A LIFESAVER CAMPAIGN 2018
  25. 25. Registered charity no 803716/ SC03882 25 BE A LIFESAVER CAMPAIGN 2018
  26. 26. Registered charity no 803716/ SC03882 26 BE A LIFESAVER CAMPAIGN 2018
  27. 27. Registered charity no 803716/ SC03882 27 BE A LIFESAVER CAMPAIGN 2018
  28. 28. Registered charity no 803716/ SC03882 28 BE A LIFESAVER CAMPAIGN 2018
  29. 29. Registered charity no 803716/ SC03882 29 BE A LIFESAVER CAMPAIGN 2018
  30. 30. Registered charity no 803716/ SC03882 30 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEY
  31. 31. Registered charity no 803716/ SC03882 31 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails
  32. 32. Registered charity no 803716/ SC03882 32 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails Printed welcome pack
  33. 33. Registered charity no 803716/ SC03882 33 BE A LIFESAVER CAMPAIGN 2018 ONWARD JOURNEYBE A LIFESAVER > LIFESAVER READY Landing page Confirmation emails Printed welcome pack
  34. 34. Registered charity no 803716/ SC03882 34 BE A LIFESAVER CAMPAIGN 2018 SUCCESS
  35. 35. Registered charity no 803716/ SC03882 35 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw)
  36. 36. Registered charity no 803716/ SC03882 36 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups
  37. 37. Registered charity no 803716/ SC03882 37 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups New patient appeals
  38. 38. Registered charity no 803716/ SC03882 38 BE A LIFESAVER CAMPAIGN 2018 SUCCESS In-house design award (collaboration with Raw) Upturn in sign ups New patient appeals Re-run of campaign
  39. 39. Registered charity no 803716/ SC03882 39 BE A LIFESAVER CAMPAIGN 2018 BE A LIFESAVER
  40. 40. Registered charity no 803716/ SC03882 40 BE A LIFESAVER CAMPAIGN 2018 anthonynolan.org
  41. 41. Quick-fire creative inspiration 29 January 2019 Creatives Group London #charitycreative
  42. 42. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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