Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Push or pull | The future of engagement conference | 25 April 2018

1,872 views

Published on

Tracey Pritchard, executive director of engagement, Prostate Cancer UK

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Push or pull | The future of engagement conference | 25 April 2018

  1. 1. Push or Pull? Tracey Pritchard Executive Director of Engagement
  2. 2. STEP 1 What STEP 2 Who STEP 3 How
  3. 3. STEP 1 What
  4. 4. Roll out of prostate MRI Research into aggressive disease Fewer men die early, because they receive an early diagnosis More men get access to an accurate diagnosis 5 years 1 year Investment into research for a screening programme 3 years Active surveillance up Increased support for men living with & beyond the disease Under & over-treatment down Men get access to effective treatments Men get better side-effects support Ten Years to Tame Prostate Cancer
  5. 5. Roll out of prostate MRI Research into aggressive disease Fewer men die early, because they receive an early diagnosis More men get access to an accurate diagnosis 5 years 1 year Investment into research for a screening programme 3 years Ten Years to Tame Prostate Cancer
  6. 6. The impact of better diagnosis on men 2017-2019 I will have access to mpMRI before biopsy By2022 I will not have an unnecessary biopsy I will feel secure under active surveillance By2027 I can be confident that my diagnosis will be accurate, and can be used to determine the best treatment for me
  7. 7. How can people help us stop men dying from prostate cancer?
  8. 8. Provide funding High risk men are aware/speak to GP Men access screening Men access support The role of public audiences
  9. 9. STEP 1 What STEP 2 Who
  10. 10. Attitude to health AND charities
  11. 11. Mr Social Go-getter
  12. 12. Mr Compassionate Real-lifer
  13. 13. STEP 1 What STEP 2 Who STEP 3 How
  14. 14. Funding Awareness of Risk Accessing Screening Get Support Know your risk Get screened Services are available
  15. 15. PUBLIC ENGAGEMENT ACTIVITIES Apr May Jun Jul Aug Sep Raise Income March for Men Direct Marketing High Risk Awareness HR1 HR2 Accessing Services AS1 AS2 Change Brand Perceptions BP1 BP2 Change Public Opinion PO1 PO2 Public Engagement Activity Integrated messaging
  16. 16. Do we feel more confident?
  17. 17. Starting to show results… Buzz = Over the PAST TWO WEEKS, which of the following charities have you heard something POSITIVE/ NEGATIVE about (whether in the news, through advertising, or talking to friends and family)? Attention = The % of respondents who have reported hearing ANYTHING, either POSITIVE/ NEGATIVE about a charity of the PAST TWO WEEKS. Date range: 25/02/2018 – 25/03/2018 MAT: 2 weeks Base size range: Attention approx. 1100, Buzz approx. 1100 Buzz = sentiment around a charity brand. Picks up on PR activity, news stories, new product launches Attention = charity brand’s noise level Attention 04/04/2018 Prostate Cancer UK: 7.9 Sector Median: 4.1 Buzz 04/04/2018 Prostate Cancer UK: 7.4 Sector Median: 2.5 Long-term Activity: ‘One man every 45 minutes’ Brand campaign All channels, September 2017 – May 2018 Activity: 12/03-26/03 MFM Email – approx. 177k recipients Activity: 23/02 Stephen Fry announcement Activity: 06/03 Bill Turnbull announcement
  18. 18. Men’s trust levels have seen a less consistent increase, but did increase significantly from February to March. Women’s trust levels in Prostate Cancer UK have continuously increased from Jan* *Trust based on awareness Prostate Cancer UK base size: 573 respondents; male: 293 female: 280, have stated that they are aware of us Question: ‘Which of the following charities do you trust?’ 51% 47% 43% 42% 47% 37% 0% 10% 20% 30% 40% 50% 60% Men Women March February January
  19. 19. We pushed out: 1. x/10 2. x/10 3. x/10 We need people to: - give money - be aware of high risk Charities + Health We need to crack: 1. 2. 3.
  20. 20. STEP 1 What STEP 2 Who STEP 3 How
  21. 21. Prostate Cancer UK is a registered charity in England and Wales (1005541) and in Scotland (SC039332). Registered company number 02653887.
  22. 22. The future of engagement: developing audience-centred strategies 25 April 2018 London #CCaudience Sponsored by
  23. 23. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×