Placing safety first: CAADA’s approach to<br />supporting vulnerable media case studies <br />
Background <br />Coordinated Action Against Domestic Abuse (CAADA) is: <br /><ul><li>National second tier charity supporti...
Provide policy, training, support to many smaller charities, as well as other professionals involved in support work
No direct ‘victim’ beneficiaries
Complicated offering which presents challenges in terms of messaging</li></li></ul><li>The challenge <br /><ul><li>New dep...
Organisation ‘wary’ of media
Organisations we work with ‘wary’ of media
Case studies ‘wary’ of media!
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Placing safety first: CAADA’s approach to supporting vulnerable media case studies

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Placing safety first: CAADA’s approach to supporting vulnerable media case studies

  1. 1. Placing safety first: CAADA’s approach to<br />supporting vulnerable media case studies <br />
  2. 2. Background <br />Coordinated Action Against Domestic Abuse (CAADA) is: <br /><ul><li>National second tier charity supporting a multi-agency response to ‘high risk’ domestic abuse
  3. 3. Provide policy, training, support to many smaller charities, as well as other professionals involved in support work
  4. 4. No direct ‘victim’ beneficiaries
  5. 5. Complicated offering which presents challenges in terms of messaging</li></li></ul><li>The challenge <br /><ul><li>New department – only engaged in comms over the last two years
  6. 6. Organisation ‘wary’ of media
  7. 7. Organisations we work with ‘wary’ of media
  8. 8. Case studies ‘wary’ of media!
  9. 9. Domestic abuse – difficult to get coverage!
  10. 10. Central ethos in sector is safety of the victim at all times </li></li></ul><li>Our needs<br />Media case studies demonstrate impact of our work <br />We needed to develop trust with service managers, survivors and journalists <br />Guidelines developed with ‘safety of the case study’ as a central theme<br />
  11. 11. Placing safety first: CAADA’s media case study guidelines<br /><ul><li>Risk assessment of every case study to ensure they’re no longer in danger (undertaken by service).
  12. 12. Survivor’s name changed to protect identities and increase safety.
  13. 13. Perpetrator’s name changed to increase safety and prevent defamation.
  14. 14. Frontline domestic abuse professional’s name changed to protect identities and increase safety.
  15. 15. No detailed information about the residential location revealed.
  16. 16. Small details changed to further protect identities.
  17. 17. Survivor case studies choose the media work they would like to undertake – from written case studies only to radio and television work.
  18. 18. Photography or filming only with survivor case study consent, and no identifying features.
  19. 19. Telephone interviews – three way conference phone set up, and survivors offered ‘read backs’.
  20. 20. Spend direct time with each survivor, building up an ongoing relationship over a period of time, providing media training and accompanying to interviews.
  21. 21. Personal information relating to each case study stored on CAADA’s securehard drive under a password protected document. </li></li></ul><li>Placing safety first: our approach <br />When liaising with journalists we are:<br />Clear about our guidelines and the reasons why we have them <br />Helpful and accommodating – we go the extra mile<br />Prepared: written, signed off case studies ready at all times<br />
  22. 22. Outcomes <br /><ul><li>Journalists always respect our guidelines and don’t push back
  23. 23. Bank of good quality case studies who have grown in confidence and feel they’re ‘giving something back’
  24. 24. Service managers trust us and are seeing value of media work
  25. 25. Coverage has hugely increased from 0 to 110 pieces of coverage in last quarter, 10 of which featured detailed case study interviews/filming, including Newsnight, The Times, Community Care magazine, BBC Breakfast
  26. 26. Next steps –fundraising for media case studies development day with confidence building session and message practicing in front of camera </li></li></ul><li>Tips for other charities <br /><ul><li>Be clear about your overriding objectives
  27. 27. Develop guidelines
  28. 28. Build trust all round
  29. 29. Be clear with journalists about boundaries </li>

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