Measuring engagement on social media

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Bertie Bosredon, digital engagement and social media consultant
Charity online engagement conference
www.charitycomms.org.uk/events

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Measuring engagement on social media

  1. 1. BertieBosrédon* Measuring engagement on social media CharityComms 27 March 2013*/bow-ray-dom/ http://bertie.fr b@bertie.fr
  2. 2. *  BHF  Breast Cancer Care  Freelance About me  Associate, partner  Amnesty International, Scope, Samaritans, Christian Aid, International Tibet Network, CharityComms  Podcast, teaching…Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  3. 3. * It was easier before…Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  4. 4. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  5. 5. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  6. 6. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  7. 7. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  8. 8. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  9. 9. Charity digital landscape Donations RG Donations SG CMS Events … Social Media Monitoring Broadcasting Campaigning tool It’s complicated… Text donation Campaign emails Email Petitions Service MPsSurvey Volun- Provider HR teers Finance CRM Donors | Events | Members Stakeholders | etc. Research Political contact Media Off-line DM s agenc capture y Retail Intranet
  10. 10. * Owned media Website Email newsletter Third party MobileBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  11. 11. * Bought media Search Banners Cold list AffiliateBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  12. 12. * Earned media Social Media Online PRBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  13. 13. * Some statsBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  14. 14. 35-65+ 37.1%Bertie Bosrédon* http://bertie.fr . b@bertie.fr Source: http://www.fanalyzer.co.uk*/bow-ray-dom/
  15. 15. 2nd biggest search engine Every month, in the UK 184 million hours watching YouTube, average session 20 minutesBertie Bosrédon* Source:http://www.newmediatrendwatch.com http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  16. 16. Twitter has over 200 million users UK 26 million 80% mobile accessBertie Bosrédon*Source: http://www.guardian.co.uk/technology/2012/may/15/twitter-uk-users-10m http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  17. 17. * 100 million users UK 11 millionBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  18. 18. Pinterest is the fastest growing social media site 2028% increase registrationsBertie Bosrédon**/bow-ray-dom/ Source: http://www.experian.com http://bertie.fr . b@bertie.fr
  19. 19. 11 million users been there done thatBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  20. 20. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  21. 21. 3.5 million usersBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  22. 22. * After 3 weeks 2,324 videos/hourBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  23. 23. http://storify.com/londonkirsty/i-heard-it-on-the-grape-vine b@bertie.frBertie Bosrédon* http://bertie.fr .*/bow-ray-dom/
  24. 24. WARNINGThe following slide contains partial nudity
  25. 25. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  26. 26. Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-mediaBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  27. 27. * How do you choose?Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  28. 28. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  29. 29. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  30. 30. I hate retargeting adsBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  31. 31. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  32. 32. * Set up your objectivesBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  33. 33. *  Increasing pages views  Increasing visits Setting up objectives  Increasing visitors  Reducing bounce rateBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  34. 34. * Charity benchmark 15 digital specialists Metrics Rule Measurable Comparable MeaningfulBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  35. 35. * Example of metrics  Social Media Number of followers  Number of new followers on X on main Twitter account  Number of information questions to  Number of fans on main Facebook Twitter account  Percentage of traffic from social  Number of information questions to media Facebook page  Percentage of traffic from Facebook  Number of information questions to X  Percentage of traffic from Twitter  Number of offline acquisitions with social media sourceBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  36. 36. * Social media plannerBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  37. 37. * Listen Engage MeasureBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  38. 38. * How to…Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  39. 39. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  40. 40. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  41. 41. * Or…Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  42. 42. * Tools Sprout Social Hootsuite Radian 6 Hubspot …Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  43. 43. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  44. 44. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  45. 45. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  46. 46. £26 £39 £65Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  47. 47. http://thirdsector.org.uk/hootsuite/
  48. 48. £6 £0 £26 £39 £65Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  49. 49. * ListeningBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  50. 50. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  51. 51. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  52. 52. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  53. 53. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  54. 54. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  55. 55. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  56. 56. * EngagingBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  57. 57. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  58. 58. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  59. 59. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  60. 60. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  61. 61. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  62. 62. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  63. 63. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  64. 64. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  65. 65. * MeasuringBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  66. 66. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  67. 67. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  68. 68. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  69. 69. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  70. 70. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  71. 71. Bertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/
  72. 72. * Any questions? b@bertie.fr @cafedumondeBertie Bosrédon* http://bertie.fr . b@bertie.fr*/bow-ray-dom/

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