Creating a central resource hub

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Malcolm Elsworth, director, Electric Putty
Beyond HQ seminar
www.charitycomms.org.uk/events

Published in: Technology, Business
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Creating a central resource hub

  1. 1. Creating a central resource hub Malcolm Elsworth Electric Putty
  2. 2. Electric Putty
  3. 3. The challenge
  4. 4. Moving beyond HQ
  5. 5. Consistency is king
  6. 6. What’s inside a brand centre?
  7. 7. The rules
  8. 8. The tools
  9. 9. Print ready artwork • Overhead: minimal • Ease of use: simple • Flexibility: limited • Control: strong
  10. 10. Desktop templates • Overhead: Marginal • Ease of use: Some restrictions • Flexibility: Very good • Control: Good, if used as directed
  11. 11. Web editable templates • Overhead: Direct expense • Ease of use: No barriers • Flexibility: Very good • Control: Excellent
  12. 12. Images • Overhead: Minimal • Ease of use: Good • Flexibility: Very good • Control: Good, but can’t control context
  13. 13. People power
  14. 14. The numbers
  15. 15. Platforms
  16. 16. File sharing
  17. 17. Website
  18. 18. Brand management product
  19. 19. Choose your weapon
  20. 20. Thank you Any questions? electricputty.co.uk brandstencil.com @electricputty

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