Leveraging digital communications

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Beatbullying
www.charitycomms.org.uk/events

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  • Focus on Facebook, YouTube and Twitter – young volunteers, CyberMentors, spreading messages
  • Leveraging digital communications

    1. 1. Leveraging digital communications
    2. 2. Planning Strategy
    3. 3. Building relationships
    4. 4. The launch
    5. 5. Drip feeding
    6. 6. The browser
    7. 7. Click bullying into touch
    8. 8. Virtual violence report
    9. 9. Sexting
    10. 10. The advert
    11. 11. Social media
    12. 12. The numbers 900,000 unique users to CyberMentors Waiting list of 4,000 to become CyberMentors Brand recognition: 8% of adults recognise CyberMentors in 11 months (YouGov) Partnerships with 50 media and corporate organisations Commercial opportunities and funding: raised over £3million
    13. 13. New “Marketers”
    14. 14. The Big March The world’s first virtual march Completely online – social media activism at its heart The ask: “ We want the Government to commit to do everything it can to protect children and young people from all forms of bullying, violence and mistreatment by other children and young people” Join us – www.beatbullying.org/thebigmarch What’s next...
    15. 17. Q&A [email_address]

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