Brie Rogers LoweryUK Campaigns Director,Change.orgbrie@change.org@brie_rl
Is email dead?Image: wordpost.org/
YesComscore says usage is down for some:> 59% decrease in use of internet basedemail services (like Gmail) by 12-17 yrolds...
NoComscore:> Web-Based Email Usage in Europe:Jumps 14% Over Past YearBBC/The Radicati Group:2013: 3.9 billion email accoun...
Source: visiblegains.com 2012 bit.ly/18euVvK
Image: ZedNet http://zd.net/12smaKGThe rise of social media
Source: SmarterTools bit.ly/11UeplCRadicati, Email Statistics Report, 2013-20172013: 3.9 billion email accounts worldwide2...
168,000 signatures  email or social?
An action sourcePetition signers by source: www.change.org/amazon
Fwd = new signs
Emails are…Content rich
Can look great
Can pack a lot in
Can raise you money
Why we shouldnt forget email Cuts through the noise of new social networks to delivermessages to the space people trust ...
The art of email strategy
What is a good email?1. Serves a purpose2. Arrives at the right time3. Is an entry point for something you want to do
Source: http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpgA mo...
Image: wordpost.org/Email is alive!
Thank you!brie@change.org@brie_rl
Is email dead?
Is email dead?
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Is email dead?

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Brie Rogers Lowery, change.org
Enhance your email marketing workshop
www.charitycomms.org.uk/events

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Is email dead?

  1. 1. Brie Rogers LoweryUK Campaigns Director,Change.orgbrie@change.org@brie_rl
  2. 2. Is email dead?Image: wordpost.org/
  3. 3. YesComscore says usage is down for some:> 59% decrease in use of internet basedemail services (like Gmail) by 12-17 yrolds> 18% decline by 25-35 year olds> 8% decline by 35-44 year oldsThere are lots of mobile threats:> Whatsapp: 20 billionincoming/outgoing messages in a singleday (April 2013)> Facebook Messenger on Android:50,000,000 - 100,000,000 installs(Android Play store)> BBM - 60 million active users, 10billion messages a day (May 2013)
  4. 4. NoComscore:> Web-Based Email Usage in Europe:Jumps 14% Over Past YearBBC/The Radicati Group:2013: 3.9 billion email accountsworldwide2017: 4.9 billion>Typical business user sends andreceives 105 messages daily> 49% of email users live in the AsiaPacific regionYesComscore says usage is down for some:> 59% decrease in use of internet basedemail services (like Gmail) by 12-17 yr olds> 18% decline by 25-35 year olds> 8% decline by 35-44 year oldsThere are lots of mobile threats:> Whatsapp: 20 billion incoming/outgoingmessages in a single day (April 2013)> Facebook Messenger on Android:50,000,000 - 100,000,000 installs (AndroidPlay store)> BBM - 60 million active users, 10 billionmessages a day (May 2013)
  5. 5. Source: visiblegains.com 2012 bit.ly/18euVvK
  6. 6. Image: ZedNet http://zd.net/12smaKGThe rise of social media
  7. 7. Source: SmarterTools bit.ly/11UeplCRadicati, Email Statistics Report, 2013-20172013: 3.9 billion email accounts worldwide2017: 4.9 billion183 billion emailssent/received worldwide each dayFacebook = 1.1 billion usersTwitter = 500m users (only 200m active)
  8. 8. 168,000 signatures  email or social?
  9. 9. An action sourcePetition signers by source: www.change.org/amazon
  10. 10. Fwd = new signs
  11. 11. Emails are…Content rich
  12. 12. Can look great
  13. 13. Can pack a lot in
  14. 14. Can raise you money
  15. 15. Why we shouldnt forget email Cuts through the noise of new social networks to delivermessages to the space people trust Cheap & neutral, unlike Facebook & Twitter Allows you to build deep relationships Its the only social network my dad understandsIllustration: Dondy Razon
  16. 16. The art of email strategy
  17. 17. What is a good email?1. Serves a purpose2. Arrives at the right time3. Is an entry point for something you want to do
  18. 18. Source: http://www.returnpath.com/wp-content/uploads/resource/email-mostly-mobile/Return-Path-Email-Mostly-Mobile1.jpgA mobile futureOpen rates by platform
  19. 19. Image: wordpost.org/Email is alive!
  20. 20. Thank you!brie@change.org@brie_rl

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