Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Identify and approach the right social influencers | Unlocking the power of social influencers | Seminar | 24 Jan 2019

994 views

Published on

Nikki Peters, campaign manager, MQ: Transforming Mental Health

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Identify and approach the right social influencers | Unlocking the power of social influencers | Seminar | 24 Jan 2019

  1. 1. Identify and approach the right social influencers 1
  2. 2. 2
  3. 3. 3 • The challenge • The preparation • The ask The wonderful world of social media can cause confusion: What we’ll cover:
  4. 4. 4 The challenge • What do you want to achieve? • What sort of person can help you achieve this – where it would also support and stand with their content • There is help: • Buzzsumo • Followerwonk
  5. 5. 5 The challenge
  6. 6. 6 The preparation
  7. 7. 7 For example
  8. 8. 8 Check your working • The language used • The values of the individual • The expectation of followers • The expectation of supporters • Making the most of relationships you build
  9. 9. 9 The ask • Agencies • Direct approach • Member get member • Unusual links • Agent asks
  10. 10. 10 The ask • Understand everyone’s role • Be realistic • Make your ask clear • Set parameters • Agree with senior staff
  11. 11. 11 • The challenge • Use the free tools available to find people who fit in with your audience • The preparation • Search, search and search some more. Learn as much as you can about tone and content of people you’re looking to approach • The ask • Be clear, be honest and be open to as many avenues as possible To recap
  12. 12. 12 Success is sweet
  13. 13. 13
  14. 14. 14 Thank you! If you have any questions then do let me know! npeters@mqmentalhealth.org @nikkipeters
  15. 15. 24 January 2018 London #CharityInfluencers Unlocking the power of social influencers
  16. 16. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×