Paul Allen, director, Lark Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

7. Can a tree visit a dentist?
Planted in 1760, this is one of the first Japanese pagoda trees to
grow in England.
Why the brickwork?
The Kew team work like ‘tree dentists’, repairing trees by filling in cavities
and building supports. The bricks protect an exposed root. Sadly, this
tree is nearing the end of its life at Kew.
And the metal supports?
Pagoda trees grow in seemingly random, twisted shapes. This usually
happens when the tree grows in unsheltered areas.
Why scientists are interested in this tree:
Pagoda trees are one of 50 fundamental plants in Chinese medicine.
Scientists at Kew’s Jodrell Laboratory have found six previously unknown
compounds present in the tree’s leaves and fruits – which may have
some potential in Western medicine.
Japanese Pagoda Tree
About this species:
Scientific name: Styphnolobium
japonicum – previously known
as Sophora japonica
Family: Leguminosae
Place of origin: China.
Kew fact:
This 'Old Lion' is one of the
the few remaining trees from Kew's
original nine-acre botanic garden.
.

8. Can a tree visit a dentist?
Planted in 1760, this is one of the first Japanese pagoda trees to
grow in England.
Why the brickwork?
The Kew team work like ‘tree dentists’, repairing trees by filling in cavities
and building supports. The bricks protect an exposed root. Sadly, this
tree is nearing the end of its life at Kew.
And the metal supports?
Pagoda trees grow in seemingly random, twisted shapes. This usually
happens when the tree grows in unsheltered areas.
Why scientists are interested in this tree:
Pagoda trees are one of 50 fundamental plants in Chinese medicine.
Scientists at Kew’s Jodrell Laboratory have found six previously unknown
compounds present in the tree’s leaves and fruits – which may have
some potential in Western medicine.
Japanese Pagoda Tree
About this species:
Scientific name: Styphnolobium
japonicum – previously known
as Sophora japonica
Family: Leguminosae
Place of origin: China.
Kew fact:
This 'Old Lion' is one of the
the few remaining trees from Kew's
original nine-acre botanic garden.
.
The heading catches
your attention. It asks
the reader a question.
The first line makes a
strong Kew connection.
The hard facts and scientific
information are clearly
marked.
The subheading questions are likely the questions
running through the visitor’s mind (ie why does this
tree have bricks around the trunk?)
It offers fascinating
insight into tree
care at Kew.
The style is conversational,
without being too chatty. It’s
also easy to understand.
TIP: Make people feel part of
a conversation by asking
them a question.
TIP: Answer the
obvious – which
questions would
you be asking
about this plant
or topic?

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54. Content strategy:
planning and delivering
standout content
22 February 2018
London
#CharityContent

55. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk