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Techniques for bringing
authentic stories to life on screen
SHARED
EXPERIENCE
CLEAR CONCEPT
CLIENT APPROACH OBJECTIVE
Breast Cancer Now
Crisis
Amantani
Children 1st
Kidney Research UK
HFT
NCT
St Clare Hospice
Ellen...
CLIENT APPROACH OBJECTIVE
Breast Cancer Now
Crisis
Amantani
Children 1st
Kidney Research UK
HFT
NCT
St Clare Hospice
Ellen...
MOOD
INSPIRE ACTION
TARGET AUDIENCE
CLEAR
CONCEPT
SKYPE CALLS
NEWSPAPER CLIPPINGS
DRAWINGS
SELF-FILMING
TALKING HEADS
STOP...
TECHNIQUES FOR VIDEO STORYTELLING
CONCEPT PLANNING
DO
Stick to three main points.
Have one clear call to action.
Use a wide variety of
sources & techniques.
Give contributor...
@mor_ever
@more_ver
#AuthenticStorytelling
#HumanStories
#StorytellingTechniques
WORKING WITH CONTRIBUTORS
TELLING AUTHENTIC STORIES
The power of human stories:
how to be an authentic storyteller
28 February 2019
London
#CharityStories
Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what el...
How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019
How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019
How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019
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How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019

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Abi Mellor, client services director, Morever

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019

  1. 1. Techniques for bringing authentic stories to life on screen
  2. 2. SHARED EXPERIENCE
  3. 3. CLEAR CONCEPT
  4. 4. CLIENT APPROACH OBJECTIVE Breast Cancer Now Crisis Amantani Children 1st Kidney Research UK HFT NCT St Clare Hospice Ellen MacArthur Cancer Trust Explainer UGC Brand Video Mixed Media Character Animation Case Study / Interview Raise Awareness Affect Policy Change Fundraising Internal Comms Brand Repositioning Mile 91
  5. 5. CLIENT APPROACH OBJECTIVE Breast Cancer Now Crisis Amantani Children 1st Kidney Research UK HFT NCT St Clare Hospice Ellen MacArthur Cancer Trust Explainer UGC Brand Video Mixed Media Character Animation Case Study / Interview Raise Awareness Affect Policy Change Fundraising Internal Comms Brand Repositioning Mile 91
  6. 6. MOOD INSPIRE ACTION TARGET AUDIENCE CLEAR CONCEPT SKYPE CALLS NEWSPAPER CLIPPINGS DRAWINGS SELF-FILMING TALKING HEADS STOP FRAME V O I C E O V E R TONE OLDPHOTOS DURATION?
  7. 7. TECHNIQUES FOR VIDEO STORYTELLING
  8. 8. CONCEPT PLANNING
  9. 9. DO Stick to three main points. Have one clear call to action. Use a wide variety of sources & techniques. Give contributors ownership to help them invest in your project. DON’T Use long sections of talking heads. Just ask some people to film themselves. Underestimate the planning. Don’t have a tick box brief.
  10. 10. @mor_ever @more_ver #AuthenticStorytelling #HumanStories #StorytellingTechniques
  11. 11. WORKING WITH CONTRIBUTORS TELLING AUTHENTIC STORIES
  12. 12. The power of human stories: how to be an authentic storyteller 28 February 2019 London #CharityStories
  13. 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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