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How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019

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Abi Mellor, client services director, Morever

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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How can we bring authentic stories to life on-screen? | The power of human stories conference | 28 February 2019

  1. 1. Techniques for bringing authentic stories to life on screen
  2. 2. SHARED EXPERIENCE
  3. 3. CLEAR CONCEPT
  4. 4. CLIENT APPROACH OBJECTIVE Breast Cancer Now Crisis Amantani Children 1st Kidney Research UK HFT NCT St Clare Hospice Ellen MacArthur Cancer Trust Explainer UGC Brand Video Mixed Media Character Animation Case Study / Interview Raise Awareness Affect Policy Change Fundraising Internal Comms Brand Repositioning Mile 91
  5. 5. CLIENT APPROACH OBJECTIVE Breast Cancer Now Crisis Amantani Children 1st Kidney Research UK HFT NCT St Clare Hospice Ellen MacArthur Cancer Trust Explainer UGC Brand Video Mixed Media Character Animation Case Study / Interview Raise Awareness Affect Policy Change Fundraising Internal Comms Brand Repositioning Mile 91
  6. 6. MOOD INSPIRE ACTION TARGET AUDIENCE CLEAR CONCEPT SKYPE CALLS NEWSPAPER CLIPPINGS DRAWINGS SELF-FILMING TALKING HEADS STOP FRAME V O I C E O V E R TONE OLDPHOTOS DURATION?
  7. 7. TECHNIQUES FOR VIDEO STORYTELLING
  8. 8. CONCEPT PLANNING
  9. 9. DO Stick to three main points. Have one clear call to action. Use a wide variety of sources & techniques. Give contributors ownership to help them invest in your project. DON’T Use long sections of talking heads. Just ask some people to film themselves. Underestimate the planning. Don’t have a tick box brief.
  10. 10. @mor_ever @more_ver #AuthenticStorytelling #HumanStories #StorytellingTechniques
  11. 11. WORKING WITH CONTRIBUTORS TELLING AUTHENTIC STORIES
  12. 12. The power of human stories: how to be an authentic storyteller 28 February 2019 London #CharityStories
  13. 13. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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