Amanda Diamond, content product lead, Government Digital Service Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Amanda Diamond
Content lead
Government Digital Service
@amandadiamond2

2. GDSGDSAmanda Diamond
- Content production
in a complex organisation
- Measuring content
quality and success

3. 1. GOV.UK background
2. Publishing challenges
3. What GDS is doing
4. Conclusion

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A bit about me...
Amanda Diamond

5. 1. GOV.UK background
2. Content challenges
3. What GDS is doing
4. Conclusion

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350,000
items

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23. 1. GOV.UK background
2. Publishing challenges
3. What GDS is doing
4. Conclusion

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Publisher log in

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20 departments/agencies
38 contextual interviews

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● Competing
priorities
● Varied content
capabilities
● Limitations with
publishing
applications
Amanda Diamond

29. 1. GOV.UK background
2. Publishing challenges
3. What GDS is doing
4. Conclusion

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Multidisciplinary teams

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Quarterly objectives

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A new model
for content
management

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Tools
Data
Platform

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A platform that can
compensate for poor or low
value content
Amanda Diamond

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Tools to make it easier to
produce high quality content
Amanda Diamond

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In-app
guidance

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Data to manage content
over time, prioritising what’s
most important
Amanda Diamond

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49. 1. GOV.UK background
2. Publishing challenges
3. What GDS is doing
4. Conclusion

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- too much content
- no content management
- lack of data about content
In summary

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1.Use data

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2. Manage content

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3. Measure success

55. The end

56. Questions?

57. Thanks
@amandadiamond2

58. Content strategy:
planning and delivering
standout content
22 February 2018
London
#CharityContent

59. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk