Google analytics: a practical overview

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Seamus Morley, Find50-Marketing
www.charitycomms.org.uk/events

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Google analytics: a practical overview

  1. 1. Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetricswww.charitycomms.org.uk
  2. 2. Getting more from Google Analytics Seamus Morley Find50 Marketingwww.find50-marketing.co.ukTwitter: @find50
  3. 3. Advanced Segments• Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads...• Where did they go on the site ? – Top Pages/Site Sections/Return Visits• What did they complete? – Downloads/SignUps/ beware site-wide averages
  4. 4. Goals Measuring SuccessEcommerce Site > £/£/£Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?
  5. 5. GA - GOALS Multi-Channel Funnels
  6. 6. Intelligence Events • `Unknown unknowns` • Custom • Automatic
  7. 7. GA - Three key features• Advanced Segments • Actionable data• Goals • Measuring site success• Intelligence Events • Find `unknown unknowns`
  8. 8. For more follow me on Twitter:@find50.First 3 new followers will get a free website review/ consultation.Presentation plus notes available at:www.find50-marketing.co.ukComments/feedback welcome at:seamus@find50-marketing.co.uk

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