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Embedding measurement and insight into digital service design | Charity digital conference | 21 November 2018

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James Marsh, senior digital consultant and David Crichton, creative director and brand consultant, IE Digital

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Embedding measurement and insight into digital service design | Charity digital conference | 21 November 2018

  1. 1. The brand anddigital agency for Charity, Health &Education. Embedding measurement and insight at every stage of your digital project A case study and interactive workshop session James Marsh & Dave Crichton
  2. 2. James Marsh, Senior Digital Consultant and Head of Support Dave Crichton, Creative Director and Brand Consultant Introductions iebrand.co.uk | iedigital.co.uk | @iedesign
  3. 3. Measurable differences to the way they do things and the outcomes they achieve. Describe the impact they have on volunteers and students Making a difference iebrand.co.uk | iedigital.co.uk | @iedesign
  4. 4. The brand we inherited iebrand.co.uk | iedigital.co.uk | @iedesign
  5. 5. The brand we inherited iebrand.co.uk | iedigital.co.uk | @iedesign
  6. 6. The brand we inherited iebrand.co.uk | iedigital.co.uk | @iedesign
  7. 7. The brand we inherited iebrand.co.uk | iedigital.co.uk | @iedesign
  8. 8. The brand we inherited iebrand.co.uk | iedigital.co.uk | @iedesign
  9. 9. 1. Bland and indistinct 2. Needed to be more positive 3. Improve imagery 4. Need to connect with audiences Brand Challenges iebrand.co.uk | iedigital.co.uk | @iedesign
  10. 10. Brand Messages iebrand.co.uk | iedigital.co.uk | @iedesign
  11. 11. Brand Messages iebrand.co.uk | iedigital.co.uk | @iedesign
  12. 12. The new brand iebrand.co.uk | iedigital.co.uk | @iedesign
  13. 13. The new brand iebrand.co.uk | iedigital.co.uk | @iedesign
  14. 14. The new brand iebrand.co.uk | iedigital.co.uk | @iedesign
  15. 15. The new brand iebrand.co.uk | iedigital.co.uk | @iedesign
  16. 16. Making the difference to a young person 20 Volunteering shouldn’t be hard work before you start. A history of less than perfect data management made it difficult to demonstrate impact. Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign
  17. 17. Facilitate relationships. Let systems do the basic communicating. Approach in an agile way - one process at a time rather than trying to work out a “perfect” solution. We’ll need to clean the data as we go … 21 Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign Making the difference to a young person
  18. 18. 247% increase in the number of volunteer registrations 80% reduction in admin overhead per applicant. Over 4000 volunteers in 2017 22 Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign Step 1 - A Public website and an application form
  19. 19. 23 Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign Step 1 - A Public website and an application form
  20. 20. Over 5000 Students applications from 300 Schools… Step 2 - A Student application form 24 Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign
  21. 21. Over 4000 Students in 2017 A 5 page Job Application style form. Interviews, Mentor matching & Placement processes all facilitated online 300 Schools 25 Student School Volunteer Employer Career Ready iebrand.co.uk | iedigital.co.uk | @iedesign Step 3 - A platform to manage
  22. 22. Step 3 - A platform to manage iebrand.co.uk | iedigital.co.uk | @iedesign
  23. 23. Making the difference to a young person. 27iebrand.co.uk | iedigital.co.uk | @iedesign Student School Volunteer Employer Career Ready
  24. 24. 28iebrand.co.uk | iedigital.co.uk | @iedesign Student School Volunteer Employer Career Ready
  25. 25. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  26. 26. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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