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Doing digital better

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Matt Collins, managing director, Platypus Digital

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Doing digital better

  1. 1. Doing digital better Doing digital better: Making the most of your time online
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  14. 14. Doing digital better 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly
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  17. 17. Doing digital better 1. Pick a good keyword to focus on. 2. Research the competition. 3. Write the best content. 4. Put the keyword in your page title 5. Use the keyword in the URL and in the post. 6. Insert internal links. 7. The most-important SEO tip: Get external links. SEO tips
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  20. 20. Doing digital better 1. Write single issue emails 2. Make it informative 3. Occasionally make an ask 4. Use a call to action button 5. Make a template you use again and again 6. Give people a reason to sign up to your email list on your website Email tips
  21. 21. Doing digital better The Bike Project
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  24. 24. Doing digital better “For search, before I set up the Grant, the organisation didn't know it was a thing. This is now the biggest source of traffic to the site and is helping to grow our ecommerce income. This has meant we can direct people to the site when they actually want to buy a bike, rather than expecting our supporters to buy them all the time.” The Bike Project
  25. 25. Doing digital better The Bike Project “Being able to send relevant single issue emails will be a gamechanger for the organisation. We've just started our welcome journey, introducing the organisation to supporters who sign up for a shop discount code. This is helping us to engage with potential supporters who might otherwise only remain customers.”
  26. 26. Doing digital better The Bike Project £170,000 raised through their online shop 60% of that is search (30% organic, 30% paid)
  27. 27. Doing digital better 1. Create great web content and share it 2. Get more out of your email list 3. Apply for the Google Ad Grant The magic three
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  32. 32. Doing digital better Stay in touch matt@platypusdigital.com
  33. 33. Small Charities Communications Conference 10 July 2019 London #CCsmallcharity Sponsored by
  34. 34. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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