Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Content calendars
Turning a useful tool into a
fundamental asset
By Anthony Tattum
@bigcatagency bigcatagency.com
About me
• 90s club promoter to
marcoms agency owner
• 15 staff: digital, creative &
communications services
• Birmingham ...
Why you need a content plan
2.5 BILLION USERS ARE CONNECTING ONLINE
• It helps you maintain a consistent voice and presenc...
How to create a content plan
A 7 STEP PROCESS
1. Understand the objectives
• Grow rep, recognition, brand awareness
• Enhance partnerships
• Build fan base
• Grow advoc...
2. What content is working?
• Review your analytics
• Review what competitor content is
performing
• ASK what your audienc...
• The best times to post on Facebook for non-profits is
Wednesday and Friday at 2pm
• Other notably high engagement times ...
4. Create your content
Hero
Hub
Help
‘Go Big’ content campaigns
Delivers authority
Awareness & engagement
Regular engaging...
What type of content?
• Link to your own blogs
• Personality posts – humanise the brand
• Lifestyle content
• Curate conte...
5. Complete your social media calendar
6. React, monitor and respond
Remember when posting on social media, you need to engage in
conversations with your custome...
7. Evaluate
• Engagement: How many people are connecting with you online?
• Reach: How many people are engaging with your ...
Practice makes perfect
Creating a content calendar that works for you | Content calendars - turning a useful tool into a fundamental asset | Midl...
Upcoming SlideShare
Loading in …5
×

Creating a content calendar that works for you | Content calendars - turning a useful tool into a fundamental asset | Midlands networking group | 6 Feb 2019

85 views

Published on

Anthony Tattum, managing director, Big Cat Agency

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Creating a content calendar that works for you | Content calendars - turning a useful tool into a fundamental asset | Midlands networking group | 6 Feb 2019

  1. 1. Content calendars Turning a useful tool into a fundamental asset By Anthony Tattum @bigcatagency bigcatagency.com
  2. 2. About me • 90s club promoter to marcoms agency owner • 15 staff: digital, creative & communications services • Birmingham HQ • Clients in charity, hospitality & retail sectors
  3. 3. Why you need a content plan 2.5 BILLION USERS ARE CONNECTING ONLINE • It helps you maintain a consistent voice and presence online • You can map time-sensitive content ahead of time. • You’ll take your social marketing out of a silo. • It serves as a system of record.
  4. 4. How to create a content plan A 7 STEP PROCESS
  5. 5. 1. Understand the objectives • Grow rep, recognition, brand awareness • Enhance partnerships • Build fan base • Grow advocacy • Increase website traffic • Increase fundraising
  6. 6. 2. What content is working? • Review your analytics • Review what competitor content is performing • ASK what your audience like to see from you • Facebook/Twitter/Instastories all allow you to do polls
  7. 7. • The best times to post on Facebook for non-profits is Wednesday and Friday at 2pm • Other notably high engagement times include Monday at 9am, Tuesday at 6pm, Thursday at 10am and noon and Friday at 9 and 11am. • The safest times to post are from 9am to 4am on weekdays. • Sunday has the least amount of engagement for non- profits on Facebook. • Weekends and Mondays see less engagement in the week for non-profits on Facebook. 3. When should you post?
  8. 8. 4. Create your content Hero Hub Help ‘Go Big’ content campaigns Delivers authority Awareness & engagement Regular engaging content Improves awareness, Engagement & user experience DISTRIBUTION DISCOVERY Content for people To search for Boosts content depth & site relevancy
  9. 9. What type of content? • Link to your own blogs • Personality posts – humanise the brand • Lifestyle content • Curate content • Articles to share • National awareness days / key calendar moments • Feedly – a tool which pulls pages of interest into one stream • Switch up the medium – videos, podcasts, articles, images
  10. 10. 5. Complete your social media calendar
  11. 11. 6. React, monitor and respond Remember when posting on social media, you need to engage in conversations with your customers.
  12. 12. 7. Evaluate • Engagement: How many people are connecting with you online? • Reach: How many people are engaging with your content? • Conversions: Is your social media content strategy prompting fundraising?
  13. 13. Practice makes perfect

×