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Campaigning: getting the most out of digital channels and tools - UWE Bristol. South West Group, 10 June 2016

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Richard Tatnall, social media editor, UWE Bristol

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Campaigning: getting the most out of digital channels and tools - UWE Bristol. South West Group, 10 June 2016

  1. 1. Getting the most out of social media channels Presentation by Richard Tatnall
  2. 2. Campaign: Student Recruitment UWE Bristol recruits thousands of new students every year
  3. 3. Reaching the target audience Using current students as brand ambassadors
  4. 4. Tweet for a Treat Normal paragraph text style. Normal paragraph text style. Normal paragraph text style. • Bullet point first position o Bullet point second position – Bullet point third position
  5. 5. Congratulations and Welcome Normal paragraph text style. Normal paragraph text style. Normal paragraph text style. • Bullet point first position o Bullet point second position – Bullet point third position
  6. 6. Communicating the key messages Targeted posting
  7. 7. Evaluating success The best indicators for the objective
  8. 8. Tips 1. Put yourself in the position of the audience 2. Adapt and evolve 3. Combine online activity with offline activity 4. Make the most of your data 5. Evaluate effectively
  9. 9. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  10. 10. South West Group 10 June 2016 Bristol #ccsouthwest Campaigning: getting the most out of digital channels and tools

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