Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Delivering great customer experience through digital | Digital conference | 27 October 2016
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Building your digital DNA | Digital conference | 27 October 2016

Download to read offline

Olly Arber, director of communications and digital, Nesta

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

  • Be the first to like this

Building your digital DNA | Digital conference | 27 October 2016

  1. 1. Building digital into your DNA Olly Arber Director of communications, Nesta
  2. 2. Source: Optimal Workshop, 2015
  3. 3. Director of Communications Head of Media Press Officer Press Officer Head of Events Event Manager Event Manager Event Assistant Head of Digital Digital Content Editor Head of Public Affairs Public Affairs Officer Head of Corporate Communications Publications Manager PA 2010 15 people 90 staff
  4. 4. Objective Measurement Priority Content production Generate at least 1 new piece of original website content every month. 1 new piece of original content every month, including blogs, features, case studies, infographics, data viz. High
  5. 5. Director of Communications Head of Media Press Officer Press Officer Press Officer Head of Events Event Manager Event Manager Event Manager Director of Digital Digital Content Editor Digital Content Editor Digital Assistant Corporate Affairs Manager Publications Manager PA 2013 16 people 140 staff
  6. 6. Director of Communications Director of Media Press Officer Press Officer Press Officer Head of Events Event Manager Event Manager Event Marketing Manager Head of Digital Digital Content Editor Digital Content Editor Digital Marketing Manager Partnerships Manager Digital publications Manager Digital Designer Digital Magazine Editor Assistant Editor Communications Assistant 2016 19 people 190 staff
  7. 7. 2016 – digital jobs across the organisation Data Scientist Research department Programme department Finance department Digital Content Editor Digital Comms Manager CRM specialist IT department Systems specialist Digital Comms Manager Data analyst Front End Product development Back End
  8. 8. Digital is a shared enterprise across the organisation
  9. 9. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
  10. 10. 27 October 2016 London #charitydigital Digital conference

Olly Arber, director of communications and digital, Nesta Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Views

Total views

2,092

On Slideshare

0

From embeds

0

Number of embeds

1,929

Actions

Downloads

32

Shares

0

Comments

0

Likes

0

×