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Building support for homeless young people - Small charities communications conference, 11 July 2018

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Fran Borg-Wheeler, CEO, Youth Concern   

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Building support for homeless young people - Small charities communications conference, 11 July 2018

  1. 1. Fran Borg-Wheeler © Registered Charity 277935
  2. 2. Digital Comms
  3. 3. Digital Comms
  4. 4. AND HOW? Initiate community response by: • Building your audience • Sharing regular, quality content • Scattergun approach – dabble in each to test. TV, radio, social etc • Recognition that although we’re small, we can use it to our advantage – agile and responsive • Using young voices
  5. 5. AND HOW? Resources are tight. Take a step back. See where you’re going and apply resources accordingly. Put it into what works for us. Adapting tone of voice for each platform. Building a community: • Twitter followers • LinkedIn Connections • Facebook likes • Having something to say • Stories • Advocates • Service users • Supporters
  6. 6. YOUNG VOICES “Youth Concern bring out the best in you and make you believe you’re worth more than you think”
  7. 7. THE DIFFERENCE COMMS HAS MADE Successfully secured over £900k towards our new accommodation project: • Building purchased by a charity • Refurbishment costs committed • MP support • Pro Bono PR
  8. 8. WHAT NEXT
  9. 9. MY TOP TIPS 1. OK to throw the rule book out the window 3. Small is beautiful 2. Create a case for feeling empathy not sympathy…
  10. 10. 11 July 2018 London #CCsmallcharity Small charities communications conference
  11. 11. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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