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PR Moments:
Using cultural trends & seasonal
events to make the news
Amy Ockelford - Senior Press Officer, RSPCA
What we did?
Monday 21st January 2019
Why we did it?
● USP
● Quick and easy
● Brand
● Messaging
● Multi-platform
● Not over-saturated
How we did it?
● Pictures
● National vs Regional
● Exclusive vs mail-out
● Release date
● Multi-platform
The results...
Top tips
● What fits?
● Think outside the box
● Don’t compete!
● Regional vs National
● Pictures & video
● Have fun!
Any questions?
@RSPCA_Amy
PR moments:
using cultural trends and seasonal
events to make the news
PR Network
12 March 2019
London
#charityPR
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what el...
Brightening Blue Monday with a round of funniest phone calls | PR moments: using cultural trends and seasonal events to ma...
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Brightening Blue Monday with a round of funniest phone calls | PR moments: using cultural trends and seasonal events to make the news | PR Network | 12 March 2019

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Amy Ockelford, senior press officer, RSPCA

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
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Brightening Blue Monday with a round of funniest phone calls | PR moments: using cultural trends and seasonal events to make the news | PR Network | 12 March 2019

  1. 1. PR Moments: Using cultural trends & seasonal events to make the news Amy Ockelford - Senior Press Officer, RSPCA
  2. 2. What we did? Monday 21st January 2019
  3. 3. Why we did it? ● USP ● Quick and easy ● Brand ● Messaging ● Multi-platform ● Not over-saturated
  4. 4. How we did it? ● Pictures ● National vs Regional ● Exclusive vs mail-out ● Release date ● Multi-platform
  5. 5. The results...
  6. 6. Top tips ● What fits? ● Think outside the box ● Don’t compete! ● Regional vs National ● Pictures & video ● Have fun!
  7. 7. Any questions?
  8. 8. @RSPCA_Amy
  9. 9. PR moments: using cultural trends and seasonal events to make the news PR Network 12 March 2019 London #charityPR
  10. 10. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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