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Authentic storytelling for film... breaking the mould | Charity digital conference | 21 November 2018

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Abi Mellor, client partner, Morever

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Authentic storytelling for film... breaking the mould | Charity digital conference | 21 November 2018

  1. 1. ‘When we hear a story, the neural activity increases fivefold, like a switchboard has suddenly illuminated the city of our mind.’
  2. 2. AUTHENTIC STORYTELLING BREAKING THE MOULD
  3. 3. LARRY ABI DAN MARK
  4. 4. BREAK THE MOULD be bold, brave & courageous in order to make powerful, moving & fresh content
  5. 5. GOLD MINE
  6. 6. NUGGETS WALK IN THEIR SHOES BREATHE NO WHISTLING, UKULELES OR CLAPPY LEAP OF FAITH
  7. 7. AUTHENTIC STORIES
  8. 8. WATCH FILM: http://www.morever.co.uk/work/stronger-together/
  9. 9. GOING THOSE EXTRA MILES WALK IN THEIR SHOES
  10. 10. Picture of the team, and contributors from our films. Range of emotions. Grid like.
  11. 11. THE BEST STORIES COULD BE AMONGST YOU
  12. 12. PERSON to PERSON T E A S I N G O U T T H E S T O R Y
  13. 13. DON’T MEET THEM FOR THE FIRST TIME ON SET THE RUNNER CAN BE AS IMPORTANT AS THE DIRECTOR
  14. 14. They showed incredible sensitivity to the complex range of emotions that come with an MS diagnosis, and created a safe space on the shoot day for all the participants, families and support networks. Perhaps most importantly they were flexible – tailoring the shoot to our participants physical and emotional needs. Chris Parker, MS Society
  15. 15. LEAP OF FAITH TRUST IN YOUR PREP & THE PROCESS
  16. 16. BREATHE SILENCE IS GOLDEN
  17. 17. WALL2WALLVOICEOVERDIALOGUETESTIMONIALTALKINGHEADS
  18. 18. WATCH FILM: https://www.youtube.com/watch?v=8SN9y_t0eD4&feature=youtu.be
  19. 19. NO WHISTLING NO UKULELES NO CLAPPY
  20. 20. WATCH FILM: https://www.youtube.com/watch?v=Fd_-0j6TaJA&feature=youtu.be
  21. 21. WATCH FILM: https://www.youtube.com/watch?v=FNLSXp0DRx0&feature=youtu.be
  22. 22. WALK IN THEIR SHOES YOUR NEXT STORY… NO WHISTLING NO UKULELES NO CLAPPY LEAP OF FAITH BREATHE
  23. 23. Q & A
  24. 24. WATCH FILM: http://www.morever.co.uk/work/ambient-film/
  25. 25. Sponsored by Charity digital conference 21 November 2018 London #charitydigital
  26. 26. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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