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Audioboo and Save the Children: making sound social


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Audioboo and Save the Children: making sound social

  1. 1. Digital Communications Conference Making sound social Mark Rock, Founder, Audioboo Liz Scarff, Digital Media Manager, Save the Children
  2. 2. Making Sound Social
  3. 3. Overview • A mobile & web platform designed to re-invent the spoken word for the digital age. • Simple, high quality audio recording, with addition of image, title & location data. • iPhone, Android, Nokia & Windows 7 apps, with web record, upload via email and IVR option. • Automatic sharing with Facebook and Twitter. • Audioboo Pro platform adds iPhone plugin, moderation of user audio and embedded record widget. • Users include BBC, Stephen Fry, Le Monde, Washington Post, Al Jazeera, The Guardian, Leo Laporte, GMG Radio. • Amazon S3 audio streaming scales to millions of listeners.
  4. 4. Overview - locationAudioboo captures location data, allowing for rich visual audio visualisations
  5. 5. How it works
  6. 6. Growth to date has been 100% word of mouth / viral• 160k contributors• 1 million listeners/month• 1.5k original Boos added each day• 110k listens per day• 7 million website visits• 45 million plays since launch• 500k boos
  7. 7. Some users
  8. 8. Uses: Original audio from mobile.
  9. 9. Uses: Socialising existing audio
  10. 10. Audioboo Pro – at a glance• A service designed for media companies to get their users heard.• Branded Channel page, with ability to moderate user content before publication and to name contributors who can bypass such moderation.• Integrates with FaceBook Fan pages and allows enhanced iTunes options• 30+ minutes recording time.• Recording/upload widget that can be integrated on external websites• Access to iPhone record/playback plugin code.• Automatic insertion of pre/post roll audio on any published boo• Option of an IVR phone number for non smartphone users• Access to micropyments (when live)
  11. 11. Audioboo Pro – at a glanceFully branded Channel pages
  12. 12. Audioboo Pro – Web Record• Record/upload widget can be embedded on own site. Supports caputure of custom metadata from external databases.
  13. 13. Audioboo Pro – iPhone plug in iPhone plugin allows for incorporation of Audioboo record/playback functionality in under an hour’s development work.
  14. 14. Audioboo Pro – iPhone plug in Billing infrastructure coming soon that allows for micropayments/subscrip tions. Revenue will be shared 70/30 in favour of creator
  15. 15. New - AudiobooksMajor initiative end of September on socialising audiobooks. Testing with Robert Llewellyan’s inside accountof the making of Red Dwarf. 3 chapters free, then with call to action to buy. Terry Jones from Monty Pythonnext.
  16. 16. The CompanyMark Rock, CEO & FounderMark was a co-founder of Static2358 and PlayJam, both successful digital mediacompanies (PlayJam was sold for $60m in 2001). He was rated 14th on The Guardian2010 list of the top 100 media players in the UK.Jon Del Strother, CTOExperienced Apple, Rails and mobile Application developer who created‘Cover-flow’browsing interface (sold to Apple) and the award winning AudioBoo iPhone App.Sir Don Cruickshank, ChairmanWith experience at Virgin Group, London Stock Exchange, Oftel, Qualcomm etcInvestorsImagination Technologies plc, UBC Media plc, Channel 4
  17. 17. What the media says about Audioboo:"AudioBoo is well on the way to becoming the YouTube of the spoken word" - The Guardian“Audioboo is to podcasting what Twitter is to blogging” - BBC Click“Genius Idea” - Mashable“Its now a vital tool for us and completely integral to our strategy going forward” - BBC London“AudioBoo is literally priceless” – PC Pro Magazine"AudioBoo app for iPhone is like Twitter for talkers" - New York Daily News"Twitter without typing" - The Financial Times"Put simply, AudioBoo is like Twitter, but for audio" - T3 Magazine"I did 50 podcasts in 4 years. Ive done that many Audioboos in a week". Christian Payne, blogger."AudioBoo is a new medium – a new way of advancing your cause – spreading your message – deepeningrapport with your audience, your market." MarketingWriteNow"It takes recording out of the realm of the specialist". Richard Ranft, British Library
  18. 18. What’s the story? What’s my content?@LizScarff
  19. 19. Floods in Pakistan