Who are you trying to reach?
Social Media Users
Funders / Politicians/MPs/Local authority
People Who Don’t Know Who You Are The list is endless!
Who is my Audience?
What do I want to
And what about
Things to remember
Everyone has a different perspective
Stories told simply – music not a necessity
Short and to the point
Different locations, accents, voices, don’t always need a
Presenter – to sound like they’re enjoying it
Formats – audio diary, magazine, columns, debate,
discussion – what’s right for you.
Quality of recording – doesn’t matter if it’s a bit raw but if
there is mic rattle people will switch off
Don’t forget you are narrowcasting – not broadcasting
Keep it simple
Your script is for facts – your interviews
are for emotion
A simple introduction to set the scene
Always get your interviewees to introduce
Will it break the bank?
Branded Podcasts To update
Audio press release/clips Audio Dramas
for journalists Online Radio Stations
Send to Incentives to marathon
broadcasters/other media runners – links to
Audio slideshows websites / JustGiving
Citizen/Social Reporters sites
Mobile Phone Campaigns Evaluations for Funders