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An introduction to creating podcasts and audio stories

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Jude Habib, Sounddelivery
Digital Communictaions on a Shoestring, 13th October 2010
www.charitycomms.org.uk/events

Published in: News & Politics, Business
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An introduction to creating podcasts and audio stories

  1. 1. CharityComms Digital Communications on a Shoestring An Introduction to creating podcasts and audio stories Jude Habib Founder and Creative Director,sounddelivery 1
  2. 2. Why are you here? 2
  3. 3. Who are you trying to reach?  Your Donors  Your Staff  Volunteers  Global Reach  Trustees  Network Radio  National Newspapers  Local Newspapers  Bloggers  Citizen Media  Social Media Users  Local Radio  Commercial Radio  Funders / Politicians/MPs/Local authority  Trustees.  People Who Don’t Know Who You Are The list is endless! 3
  4. 4. Who is my Audience? What do I want to listen to? And what about me? 4
  5. 5. Why Audio?  Powerful  Emotive  Cost Effective  Controlled  Anonymous  Authentic  Dynamic  Passionate  Exciting  Grassroots  Real  Targeted 5
  6. 6. Audio Applications Magazine style programmes Stand-alone interviews Case studies/profiles Audio diaries/citizen media Dramas/ Celebs/Ringtones Project Evaluations Speeches/Presentations/Events
  7. 7. What Makes Powerful Content? 7
  8. 8. Content to discuss 8
  9. 9. Things to remember  Everyone has a different perspective  Stories told simply – music not a necessity  Short and to the point  Different locations, accents, voices, don’t always need a ‘presenter’  Presenter – to sound like they’re enjoying it  Formats – audio diary, magazine, columns, debate, discussion – what’s right for you.  Quality of recording – doesn’t matter if it’s a bit raw but if there is mic rattle people will switch off  Don’t forget you are narrowcasting – not broadcasting 9
  10. 10. Scripting tips  Keep it simple  Short sentences  Your script is for facts – your interviews are for emotion  A simple introduction to set the scene  Always get your interviewees to introduce themselves 10
  11. 11. Will it break the bank? COSTS: Training Equipment Marketing Production 11
  12. 12. Endless possibilities…….  Branded Podcasts  To update  Podverts trustees/Stakeholders  Audio press release/clips  Audio Dramas for journalists  Online Radio Stations  Send to  Incentives to marathon broadcasters/other media runners – links to  Audio slideshows websites / JustGiving  Citizen/Social Reporters sites  Mobile Phone Campaigns  Evaluations for Funders 12
  13. 13. Future for your content 13
  14. 14. 15
  15. 15. Start Listening 18

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