Alison Kerry, Mind and Hayley Richardson-Roberts, Time to Change


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Media strategy has been a crucial strand of Time to Change, a campaign run by mental health charities Mind and Rethink Mental Illness. Alison and Hayley will draw out actionable learning about working effectively with the media, including how they were able to capitalise on the recent controversy over 'mental patient' Hallowe'en costumes, their programme of seminars for journalists and other media creators and the annual Mind Media Awards

Published in: Health & Medicine
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Alison Kerry, Mind and Hayley Richardson-Roberts, Time to Change

  1. 1. Hayley Richardson-Roberts Time to Change, Communications Manager Alison Kerry Mind, Head of Media
  2. 2. Stigma - what’s the problem? • 9 out of 10 people report facing stigma because of their mental health problems. • 60% said that stigma and discrimination are either as damaging and distressing as, or more damaging than, the symptoms of their mental illness. • 35% said that stigma had made them give up on their ambitions, hopes and dreams for their life. • 27% said stigma had made them want to give up on life.
  3. 3. What is Time to Change?
  4. 4. Proactive PR campaigns
  5. 5. Promoting local events & projects
  6. 6. Reactive media opportunities
  7. 7. Reactive media opportunities
  8. 8. Media coverage of mental health problems
  9. 9. Online media resources
  10. 10. Media advisory service
  11. 11. Media networking events
  12. 12. Mind Media Awards 2013
  13. 13. Mind Media Awards 2013
  14. 14. Thank you – any questions?