Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What does Sightsavers do?
Sightsavers works in three key areas.
Fighting disease Disability rightsEye health
Who am I?
Neil Ayres, global head of online and
design for Sightsavers.
Professional background in publishing,
design serv...
Why am I here?
• I’m dad to a daughter with significant
additional needs.
• I have a sister with learning difficulties.
• ...
Why am I here?
In short, I’ve personal experience not just
of the necessity of inclusion, but the
barriers that prevent it...
So what?
That might not be of interest to someone
who doesn’t face such barriers.
Why should others care?
For the most part, those who aren’t
affected by the barriers to diversity are
only interested in i...
Why should others care?
At it’s heart, inclusion is about empathy.
Not everyone has a personal aim to build a
more inclusi...
Inclusion at Sightsavers
Inclusion at Sightsavers
Put Us in the Picture campaign
Inclusion at Sightsavers
Guest speakers
Inclusion at Sightsavers
Improving accessibility
The diversity of diversity
The diversity of diversity
Diversity can mean many things.
There are the ‘protected characteristics’
defined in the UK Equ...
The diversity of diversity
But there are also the more nuanced ways
we differ from one another, such as our
family backgro...
Practising what we preach:
The online and design team
at Sightsavers
Practising what we preach
Practising what we preach
Practising what we preach
Communication preference
Inclusive recruitment
Recruitment in many organisations
presents barriers to diversity.
There are some simple ways to deal...
Inclusive recruitment
Think about:
• How you talk about yourself as
an organisation
• Where you are advertising your
job v...
Keeping people happy
Think about:
• The culture in your organisation
• How you recognise ability as well as
overcome chall...
Accessibility – tools and tips
Not just digital
Accessibility is a term familiar to many in
digital and service design.
It’s discussed far less in commun...
Accessibility – tools and tips
Low contrast Good contrast
It doesn’t have to be complicated
Accessibility – tools and tips
Digital simulators
Accessibility – tools and tips
Thank you
For more information:
Email: accessibility@sightsavers.org
Visit: www.sightsavers.org/perspectives
Time to act: tackling
diversity and inclusion in
charity communications
4 December 2018
Seminar
London
#InclusiveComms
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what el...
Accessible design: how diverse teams lead to more inclusive comms  | Time to act: tackling diversity and inclusion in char...
Upcoming SlideShare
Loading in …5
×

Accessible design: how diverse teams lead to more inclusive comms | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

300 views

Published on

Neil Ayres, global head of online and design, Sightsavers

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Accessible design: how diverse teams lead to more inclusive comms | Time to act: tackling diversity and inclusion in charity communications | Seminar | 4 December 2018

  1. 1. What does Sightsavers do? Sightsavers works in three key areas. Fighting disease Disability rightsEye health
  2. 2. Who am I? Neil Ayres, global head of online and design for Sightsavers. Professional background in publishing, design services and not-for-profit.
  3. 3. Why am I here? • I’m dad to a daughter with significant additional needs. • I have a sister with learning difficulties. • As a child, I lived for several years as an immigrant in another country.
  4. 4. Why am I here? In short, I’ve personal experience not just of the necessity of inclusion, but the barriers that prevent it happening.
  5. 5. So what? That might not be of interest to someone who doesn’t face such barriers.
  6. 6. Why should others care? For the most part, those who aren’t affected by the barriers to diversity are only interested in its benefits. The good news is, as we’ve already heard today, there are lots of these.
  7. 7. Why should others care? At it’s heart, inclusion is about empathy. Not everyone has a personal aim to build a more inclusive world. How do we create empathy without this?
  8. 8. Inclusion at Sightsavers
  9. 9. Inclusion at Sightsavers Put Us in the Picture campaign
  10. 10. Inclusion at Sightsavers Guest speakers
  11. 11. Inclusion at Sightsavers Improving accessibility
  12. 12. The diversity of diversity
  13. 13. The diversity of diversity Diversity can mean many things. There are the ‘protected characteristics’ defined in the UK Equality Act, such as age, disability, gender and race.
  14. 14. The diversity of diversity But there are also the more nuanced ways we differ from one another, such as our family backgrounds, thinking styles, life experiences and the roles that we play.
  15. 15. Practising what we preach: The online and design team at Sightsavers
  16. 16. Practising what we preach
  17. 17. Practising what we preach
  18. 18. Practising what we preach Communication preference
  19. 19. Inclusive recruitment Recruitment in many organisations presents barriers to diversity. There are some simple ways to deal with these, but doing so is just the first step to becoming a genuinely inclusive workplace.
  20. 20. Inclusive recruitment Think about: • How you talk about yourself as an organisation • Where you are advertising your job vacancies • The application and interview process
  21. 21. Keeping people happy Think about: • The culture in your organisation • How you recognise ability as well as overcome challenges • What an appropriate support system looks like
  22. 22. Accessibility – tools and tips
  23. 23. Not just digital Accessibility is a term familiar to many in digital and service design. It’s discussed far less in communications design and marketing circles, but is of equal importance.
  24. 24. Accessibility – tools and tips Low contrast Good contrast It doesn’t have to be complicated
  25. 25. Accessibility – tools and tips Digital simulators
  26. 26. Accessibility – tools and tips
  27. 27. Thank you For more information: Email: accessibility@sightsavers.org Visit: www.sightsavers.org/perspectives
  28. 28. Time to act: tackling diversity and inclusion in charity communications 4 December 2018 Seminar London #InclusiveComms
  29. 29. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

×