A brand that delivers services

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Fran Puddick, Dimensions
Brand development conference
www.charitycomms.org.uk/events

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A brand that delivers services

  1. 1. A brand that delivers: services 24th October 2013   Fran  Puddick    -­‐  Digital   Communica4ons  Manager  
  2. 2. Who are Dimensions? •  •  •  •  •  Specialist support provider Non-profit 3000 people with learning disabilities and autism 5000+ staff £120million turnover www.dimensions-­‐uk.org    
  3. 3. Why is our brand important? •  Expertise •  Commitment •  Generates recognition
  4. 4. What is our brand? Our vision An inclusive society where people have equal chances to live the life they choose. Our mission To make a difference to people by delivering personalised support that improves quality of life. www.dimensions-­‐uk.org/values        
  5. 5. Values •  •  •  •  •  Ambition Courage Integrity Partnership Respect We’re connected personally, engaged locally and active nationally. www.dimensions-­‐uk.org/values        
  6. 6. Audiences/stakeholders •  •  •  •  People we support and their families Commissioners Staff Decision-makers www.dimensions-­‐uk.org          
  7. 7. For the people we support... The people we support are at the centre of everything we do. And this includes our visual identify. From our line drawings to our photography… www.dimensions-­‐uk.org          
  8. 8. Line drawings
  9. 9. Videos www.youtube.com/dimensionsukonline        
  10. 10. Easy read
  11. 11. For professional audiences •  Leading experts on personalisation –  Books –  Seminars •  Designing person-centred eLearning courses •  Winning new business www.dimensions-­‐uk.org/personalisa9on                
  12. 12. For our people… •  5000+ staff •  Hundreds of locations •  Staff work for the people they support www.dimensions-­‐uk.org/people            
  13. 13. For our people… Our staff personify and recreate our brand every day •  DIY posters, newsletters, forms, adverts etc. •  Writing workshops delivered across the country •  Embedding values with staff using case studies, Inspiring People Awards, story booklets etc. •  Person-centred www.dimensions-­‐uk.org/inspiringpeople              
  14. 14. Person-centred tools Getting to know someone: •  One page profile •  Relationship circle •  What's working/not working Ongoing learning and review •  Learning log •  4+1 questions •  Person-centred review www.dimensions-­‐uk.org/personalisa9on                
  15. 15. And finally... “I wish to compliment them on their good value base and person-centred approach. They were attentive and interacting with the clients and not with each other, or their mobile phones, as many younger people do today. From my experience of 30 years in Social Care, I found their work of high standard and extremely commendable.”
  16. 16. Questions? marketing@dimensions-uk.org

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