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Rockstar games


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Rockstar games

  2. 2. DMA Design <ul><li>Established in 1988 to make games for the Amiga. </li></ul><ul><li>First success was ‘Blood Money’ an acclaimed space shooter, said to be high quality and difficult. </li></ul><ul><li>Huge success with Lemmings – sold 20 million units on 21 different formats </li></ul><ul><li>Made Uni-racers for N64, caught attention of Nintendo. </li></ul><ul><li>Developed Body Harvest for N64 launch, but release delayed as Nintendo wanted amendments for the Japanses market . </li></ul>
  3. 3. Race N Chase <ul><li>Top down, city based cops and robbers game. </li></ul><ul><li>Became Grand Theft Auto and was published by BMG Interactive for the PC in 1997. </li></ul>
  4. 4. GTA’s Significance <ul><li>Ground breaking freedom </li></ul><ul><li>Adult content and 18 certificate - designed for ‘mature gamer’ </li></ul><ul><li>Provocative marketing </li></ul>
  5. 5. Grand Theft Auto <ul><li>Released for the PC in 1997 and PS in 1998 </li></ul><ul><li>Developed by DMA Design </li></ul><ul><li>City based, top down action game that gave the player real freedom </li></ul><ul><li>Controversial content used to sell the game </li></ul><ul><li>Sold 1 million </li></ul>
  6. 6. Change of ownership <ul><li>Gremlin bought DMA , who were then themselves bought out by a French company called Infogrames . Because of the BMG deal, DMA weren’t part of the deal. </li></ul><ul><li>In 1998 DMA (as part of BMG) was sold to New York games publishers Take Two Interactive . </li></ul>
  7. 7. Sam Houser <ul><li>Founding member and President of Rockstar </li></ul><ul><li>Born 1972 </li></ul><ul><li>Joined BMG record group at 17 </li></ul><ul><li>Worked in A&R and Marketing </li></ul><ul><li>Joined BMG Interactive </li></ul><ul><li>Worked on original Grand Theft Auto </li></ul><ul><li>Applied skills learnt in the recording industry in the games industry </li></ul><ul><li>Obsessed with details </li></ul>
  8. 8. The big idea <ul><li>‘ Above all, I wanted to start a label for the games industry like the labels you saw in the record industry. At that time, games were positioned as either toys or bits of technology. But I was interested in a hip, happening label, more about lifestyle, not toys or technology. A valid form of entertainment. Take-Two said off you go.’ </li></ul><ul><li>Sam Houser, 2000 </li></ul>
  9. 9. The plan <ul><li>BMG Interactive employees Sam Houser, Dan Houser, Jamie King, Terry Donovan and Gary Foreman pitch the idea of creating ‘cool’ gaming publishing label. </li></ul><ul><li>Make a games brand that was ‘cool’ </li></ul><ul><li>Create games that would appeal to wider audience - people with interest in films, music and popular culture </li></ul><ul><li>Deliver integrity between design, product and marketing. </li></ul><ul><li>Apply development and marketing strategies used in other areas of entertainment </li></ul>
  10. 10. GTA 2 and beyond <ul><li>Released GTA: London 1969 in 1999 followed by GTA 2 which sold 2 million copies. </li></ul><ul><li>Developed and released GTA 3 as DMA Design </li></ul><ul><li>After the successful release of GTA 3 Rockstar Games bought DMA outright. It was renamed Rockstar North in 2002. </li></ul>
  11. 11. Rockstar North
  12. 12. 2000’s – Rockstar North releases <ul><li>2003 – Manhunt </li></ul><ul><li>2004 – GTA San Andreas </li></ul><ul><li>2005 – GTA Liberty City Stories (with Rockstar Leeds) </li></ul><ul><li>2006 – GTA Vice City Stories (with Rockstar Leeds) </li></ul><ul><li>2007 – Manhunt 2 </li></ul><ul><li>2008 – GTA IV </li></ul><ul><li>2009 – GTA Lost & Damned and Ballad of Gay Tony </li></ul><ul><li>(episodic downloadable content) </li></ul><ul><li>2010 – Red Dead Redemption and Undead Nightmare </li></ul><ul><li>(with Rocktar San Diego) </li></ul><ul><li>TBA - Agent </li></ul>
  13. 13. Take Two Interactive Software, Inc. (aka Take-Two, or Take2) HQ: New York International HQ: Windsor, UK Development studios in: San Diego, Vancouver, Toronto and Novato, Canada.
  14. 14. Take2 2K Games Rockstar Games Rockstar North Rockstar Vancouver Rockstar Leeds Rockstar Japan Rockstar London Rockstar San Diego Rockstar Toronto Rockstar Lincoln Rockstar New England (Localisation) (Quality assurance)