According to Wikipedia, Interruption marketing is a pejorative term that refersto promoting a product through continued advertising, promotions, public relationsand sales while permission marketing is the form of marketing requires that theprospective customer has either given explicit permission for the marketer to sendtheir promotional message (like an email or catalog request) or implicit permission(like querying a search engine).Interruption marketingInterruption marketing can be considered as a furious way of doing marketingwhereby companies focus on finding customers through advertising. This type ofmarketing in simple terms interrupts the viewer’s eye. It makes them look andwant to know more. It invites them to remember a company and what it sells oroffers.Another way of interruption marketing includes demonstrating products at tradeshows with fast-talking people, television ads, and radio spots. They lead us not tolook away from and must listen to their twists.Marketing professionals have long depended on interruption marketing to formbrands by consistently throwing the message at the consumer so they remember itand finally make customer to buy it.Permission MarketingThis form of marketing is also known as Online Marketing or a customer-ledapproach. Permission marketing is one of the polite ways which is asking for aconsumer’s “permission” and then close the sale. Here when customers access to awebsite and find what they want to know more and there’s a place to sign-up for anewsletter or to learn more with a form to be filled out? Once they do sign up orfill out the form they are giving the company “permission” and then grab them asclients.
In my point of view, the practices used in interruption marketing are definitelywrong ways of doing marketing. The bad consequence of interruption marketing is,companies waste their resources in unnecessary manner and just harming theirpossibility to get new customers. Further simply nothing worse than unwelcomecontacts. I suppose like more other things firms should provide customers itsinformation of products and services and let them discover the products andservices naturally.In interruption marketing, you can get customers’ attention by interrupting orpestering them, but it’s not the sort of attention they welcome. People will surelyrefuse you and they won’t embrace them. It will never help you to win their willingcooperation or earn their trust.Successful marketing is all about building permission and earning trust among atargeted group of prospective clients. It’s about making you a certain choice, whenthey need the type of service you offer.As Godin writes, “Consumers are now willing to pay handsomely to save time,while marketers are eager to pay bundles to get attention.”That is how permission marketing goes over interruption marketing. Interruptionmarketing is one of the ways of stealing one’s valuable time who is trying to saveit. If you constantly interrupt your valued customers that will be the major reasonfailing to sell the products as you waste their most coveted commodity, time.Mostly the cost of acquiring new customers from these channels is very high aswell.Permission marketing is personal, relevant and anticipated.Cheers!